All of the following are considered to be consumer-promotion tools EXCEPT:

Related MCQs

• All of the following would be considered to be major public relations tools EXCEPT:
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• All of the following would be considered to be functions performed in public relations EXCEPT:
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
• Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions?
• Which of the following promotional tools is thought to be the most expensive to use?
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?