Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• All of the following are commonly recognized promotion budget formats EXCEPT:
• All of the following are considered to be consumer-promotion tools EXCEPT:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• Which of the following budget methods ignores the effects of promotion on sales?
• Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?