According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:

Related MCQs

• Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
• Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
• Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
• All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• All of the following are commonly recognized promotion budget formats EXCEPT:
• All of the following are benefits of a standardization policy in global advertising EXCEPT:
• All of the following are considered to be consumer-promotion tools EXCEPT:
• All of the following would be considered to be functions performed in public relations EXCEPT:
• All of the following would be considered to be major public relations tools EXCEPT: