Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.

Related MCQs

• The three major types of non store retailing are direct selling, direct marketing and------
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
• The process of direct communication between the sales person and a prospect is called
• The process of direct communication between the sales person and a prospect is called:
• Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?