Q.

Which of the following statements about sales force management is true?

A. The sales force is the firm's most direct link to the customer
B. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
C. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
D. Personal selling is usually less expensive than advertising
E. one of the above
Answer» A. The sales force is the firm's most direct link to the customer
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