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Q. |
Which of the following statements about sales force management is true? |
A. | The sales force is the firm's most direct link to the customer |
B. | The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today |
C. | As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented |
D. | Personal selling is usually less expensive than advertising |
E. | one of the above |
Answer» A. The sales force is the firm's most direct link to the customer |
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