________ guides the development of advertisements and personal sales presentations.

Related MCQs

• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
•   is any paid form of non personal persuasion and promotion of ideas,goods and services
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor?