The most basic level of a product is called the:

Related MCQs

• The basic objective behind the ………………………… is to add value to the product significantly for winning the customers’ loyalty.
• What is the basic property of a service which makes it different from a product.
• The five product levels constitute a ________. At each level more, customer value is added.
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• A true definition of a product is the detailed version of the product only if it is stated in
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The concept of product mix which refers to wide range of product lines carried by the company is classified as