Online marketing of all types offers superior measurability and trackability in comparison to traditional_________________

Related MCQs

• One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being______________
• The traditional view of marketing is that the firm makes something and then _____________it.
• Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
• The comparison of brand equity from thousands of different brands with several categories is called?
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• New media is very cost-effective when compared to the traditional media and is highly _______.
• It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
• A Challenge in marketing of services is that they are