Demographic segmentation in rural marketing is done on the basis of

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Which basis is used for geographic segmentation of rural areas?
• Which of the following is part of the demographic segmentation for consumer markets?
• Segmentation by benefits sought is a type of product-related segmentation:
• The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• The major segmentation variables for rural markets refers to which of the following?
• When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:
• Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of: