McqMate
| Q. |
Segmentation by benefits sought is a type of product-related segmentation: |
| A. | to determine the marketer's effectiveness in satisfying the consumer. |
| B. | used to create a psychographic profile of the benefit of having the product as a common alternative. |
| C. | as a post-consumption evaluation tool. |
| D. | that focuses on the attributes that people seek in a product. |
| Answer» D. that focuses on the attributes that people seek in a product. | |
View all MCQs in
Agricultural and Rural MarketingNo comments yet