Q.

Segmentation by benefits sought is a type of product-related segmentation:

A. to determine the marketer's effectiveness in satisfying the consumer.
B. used to create a psychographic profile of the benefit of having the product as a common alternative.
C. as a post-consumption evaluation tool.
D. that focuses on the attributes that people seek in a product.
Answer» D. that focuses on the attributes that people seek in a product.
3.8k
0
Do you find this helpful?
34

Discussion

No comments yet