Which of the following is not an example of a behavioural variable in rural market segmentation?

Related MCQs

• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• All of the following would be ways to segment within the category of behavioural variable segmentation except:
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• Segmentation by benefits sought is a type of product-related segmentation:
• Lifestyle is an example of which type of segmentation variable?
• Loyalty status is an example of which type of segmentation variable?
• For effective market segmentation, the market must be
• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
• The major segmentation variables for rural markets refers to which of the following?
• An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.