When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

Related MCQs

• All of the following would be ways to segment within the category of behavioural variable segmentation except:
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
• Segmentation by benefits sought is a type of product-related segmentation:
• For effective market segmentation, the market must be
• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
• The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
• Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?
• Which basis is used for geographic segmentation of rural areas?
• Demographic segmentation in rural marketing is done on the basis of