……………………….was first used by Eugene J Kelly.

Related MCQs

• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• Which of the following should be the first step in designing a marketing channel?
• The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
• A good catchy phrase used and repeated often in an advertisement is --------
• -------type of advertisement is used when the product enters into growth stage of PLC
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
• ……………………distribution system can be used to penetrate the rural market.
• A financial instrument which can be used more than once to borrow money or buy goods and services on credit is …..…
• …………….can be used to minimize the risk of security breaches or viruses.
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing