McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 251. |
Which of the following reason for that advertising is criticized for? |
| A. | Advertising on children |
| B. | Advertising on old people |
| C. | Advertising on women |
| D. | Advertising on stereotyping women |
| Answer» D. Advertising on stereotyping women | |
| 252. |
Which of the following reason for that advertising is criticized for? |
| A. | Comment of ethnic minority |
| B. | Advertising on women |
| C. | Advertising on children |
| D. | Advertising on old people |
| Answer» A. Comment of ethnic minority | |
| 253. |
Women in Advertising in India are portrayed as ______over the decades. |
| A. | Successful woman and wife |
| B. | Successful housewife and mother |
| C. | traditional and stereo typical |
| D. | a working woman and model |
| Answer» C. traditional and stereo typical | |
| 254. |
Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising. |
| A. | Breaking stereotype |
| B. | Successful women |
| C. | Sportswomen |
| D. | Working woman |
| Answer» A. Breaking stereotype | |
| 255. |
Ads Targeting children have been noted to ________ |
| A. | Strengthening parent child relation. |
| B. | Happiness in parents mind, heart. |
| C. | Parents get overjoyed. |
| D. | Increase parents’ child conflict. |
| Answer» D. Increase parents’ child conflict. | |
| 256. |
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________ |
| A. | Childhood Obesity. |
| B. | Amusement. |
| C. | Entertainment. |
| D. | Fitness. |
| Answer» A. Childhood Obesity. | |
| 257. |
The advertisement made on century plywood & Honda Mobilo depicts ______ |
| A. | Example of Independent senior citizens. |
| B. | Example of negative ad for citizens. |
| C. | Example of dependent citizens. |
| D. | Generation Gap. |
| Answer» A. Example of Independent senior citizens. | |
| 258. |
______________ is something that is done intentionally for a purpose & going beyond expectations of viewer. |
| A. | Brand Promoter. |
| B. | Honest Expression. |
| C. | Sign of Youth. |
| D. | Extreme Advertisement |
| Answer» D. Extreme Advertisement | |
| 259. |
_______Advertising tries to overlook in a way defies the social norm & culture of the region. |
| A. | Social Advertising. |
| B. | Racial Advertising. |
| C. | Political Advertising. |
| D. | Extreme & Controversial Advertising. |
| Answer» D. Extreme & Controversial Advertising. | |
| 260. |
Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________ |
| A. | Kamasutra. |
| B. | Aamsutra. |
| C. | Karmasutra. |
| D. | Humorous. |
| Answer» B. Aamsutra. | |
| 261. |
Usually in Indian advertisement women are shown as _______________ |
| A. | Childlike & Submissive. |
| B. | Independent |
| C. | Fearless |
| D. | Strong |
| Answer» A. Childlike & Submissive. | |
| 262. |
The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______ |
| A. | Gender Bias. |
| B. | Social |
| C. | Moral. |
| D. | Religious. |
| Answer» A. Gender Bias. | |
| 263. |
_______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase. |
| A. | Advertising |
| B. | Popular Culture |
| C. | Marketing |
| D. | Consumerism |
| Answer» A. Advertising | |
| 264. |
Advertising is almost always briefer than instances of ____________ culture. |
| A. | Rural |
| B. | Popular |
| C. | Urban |
| D. | Backward |
| Answer» B. Popular | |
| 265. |
Popular culture and __________________share the use of same mass media method. |
| A. | Advertising |
| B. | Marketing |
| C. | Branding |
| D. | Sales Promotion |
| Answer» A. Advertising | |
| 266. |
Ads presumably have an effect on the values and lifestyles of ____________. |
| A. | Brand |
| B. | Product |
| C. | Society |
| D. | Government |
| Answer» C. Society | |
| 267. |
________has an impact on people that can be negative as well as positive. |
| A. | Values |
| B. | Impressions |
| C. | Advertising |
| D. | Brand |
| Answer» C. Advertising | |
| 268. |
Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour. |
| A. | Negative |
| B. | Acceptable |
| C. | Positive |
| D. | Neutral |
| Answer» C. Positive | |
| 269. |
More of the people from the richest to the poor will participate in the world’s wealth through _________trading. |
| A. | Domestic |
| B. | National |
| C. | Global |
| D. | Statewise |
| Answer» C. Global | |
| 270. |
The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers. |
| A. | Advantages |
| B. | Disadvantages |
| C. | Aspects |
| D. | Changes |
| Answer» A. Advantages | |
| 271. |
______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office. |
| A. | Consumer |
| B. | Retail |
| C. | Political |
| D. | Business |
| Answer» C. Political | |
| 272. |
The 2014 BJP campaign was effective, the slogan used was: |
| A. | Acche Din aane wale hai |
| B. | GaribiHatao |
| C. | Modi Wave |
| D. | Kamal aapkesaath |
| Answer» A. Acche Din aane wale hai | |
| 273. |
____________ Advertising deals with domestic market that includes families and individuals. |
| A. | B2B |
| B. | Consumer |
| C. | Generic |
| D. | Brand |
| Answer» B. Consumer | |
| 274. |
The ____________ is the link between the wholesaler and consumer. |
| A. | Manufacturer |
| B. | Wholesaler |
| C. | Retailer |
| D. | Jobber |
| Answer» C. Retailer | |
| 275. |
Industrial advertising is _______________ |
| A. | Factual |
| B. | Imaginary |
| C. | Uses Fear Appeal |
| D. | Humorous |
| Answer» A. Factual | |
| 276. |
Major changes have taken place in financial advertising due to ________________ |
| A. | Lifestyle change |
| B. | Change in economy |
| C. | Liberalization Policy |
| D. | Public |
| Answer» C. Liberalization Policy | |
| 277. |
____________ is one of the example campaigns of Industrial Advertising |
| A. | Global India |
| B. | Swachh Bharat |
| C. | Vande Bharat |
| D. | Skill India |
| Answer» D. Skill India | |
| 278. |
Consumer advertising is advertising that is directed and future for domestic markets such as_____ |
| A. | Individuals and families |
| B. | Producers |
| C. | Wholesaler |
| D. | Companies |
| Answer» A. Individuals and families | |
| 279. |
Advertising a public interest program has ____impact on society. |
| A. | Negative |
| B. | Positive social |
| C. | Negative social |
| D. | No impact |
| Answer» B. Positive social | |
| 280. |
The sale of any definite ____ is the not concern of retailer. |
| A. | Product |
| B. | Service |
| C. | Brand |
| D. | Site |
| Answer» C. Brand | |
| 281. |
Industrial advertising is also known as____ advertising. |
| A. | Business to consumer |
| B. | Business to government |
| C. | Business to dealers |
| D. | Business to business |
| Answer» D. Business to business | |
| 282. |
____advertising is to be done to create good company image in the minds of consumer and the general public. |
| A. | Negative advertising |
| B. | Social responsibility advertising |
| C. | Comparative advertising |
| D. | Fear advertising |
| Answer» B. Social responsibility advertising | |
| 283. |
Secured loan is one in which you get loan against an____ you possess. |
| A. | Liability |
| B. | Debt |
| C. | Asset |
| D. | Income |
| Answer» C. Asset | |
| 284. |
Banks in India have ____types of deposit accounts. |
| A. | Two |
| B. | Four |
| C. | Five |
| D. | Six |
| Answer» B. Four | |
| 285. |
Open-Ended loans are loans in which you can take loans____ |
| A. | Several times |
| B. | Two times |
| C. | Fixed time |
| D. | Three times |
| Answer» A. Several times | |
| 286. |
Using authentic a fact is _______advertising. |
| A. | Fear advertising |
| B. | Plain folk advertising |
| C. | Attack advertising |
| D. | Evidence advertising |
| Answer» D. Evidence advertising | |
| 287. |
_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. |
| A. | Online advertising |
| B. | Television advertising |
| C. | Radio advertising |
| D. | Newspaper advertising |
| Answer» A. Online advertising | |
| 288. |
______describes advertising in a medium such as a newspaper, magazine, or trade journal. |
| A. | Online advertising |
| B. | Television advertising |
| C. | Press advertising |
| D. | Digital advertising |
| Answer» C. Press advertising | |
| 289. |
When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising |
| A. | Indoor |
| B. | Outdoor |
| C. | Direct |
| D. | Display |
| Answer» A. Indoor | |
| 290. |
B2B social media marketing encourages_____ |
| A. | Producers |
| B. | Promoters |
| C. | Directors |
| D. | Retailers |
| Answer» B. Promoters | |
| 291. |
The aim of retail advertiser differs from that of______ |
| A. | State advertiser |
| B. | Manufacturer |
| C. | District advertiser |
| D. | National advertiser |
| Answer» D. National advertiser | |
| 292. |
Outdoor advertising involves the use of _____ |
| A. | Sign and billboards |
| B. | Newspaper |
| C. | Magazines |
| D. | Radio |
| Answer» A. Sign and billboards | |
| 293. |
Which of the following is not type of loan advertised by Indian Financial Companies. |
| A. | Personal loan |
| B. | Home loan |
| C. | Car loan |
| D. | Tax loan |
| Answer» D. Tax loan | |
| 294. |
_____ is the example of Indian Government and Financial Advertising. |
| A. | Life Insurance advertising |
| B. | Health Insurance advertising |
| C. | Pradhan Mantri Jan-Dhan Yojna |
| D. | Home loan advertising |
| Answer» C. Pradhan Mantri Jan-Dhan Yojna | |
| 295. |
Electronic Media is also known as ____media |
| A. | |
| B. | Broadcast |
| C. | Social |
| D. | Audio |
| Answer» B. Broadcast | |
| 296. |
_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items. |
| A. | Catalogue |
| B. | Booklets |
| C. | Price List |
| D. | Sales Letters |
| Answer» A. Catalogue | |
| 297. |
____are attractively decorated to draw attention of people. |
| A. | Newspaper |
| B. | Magazines |
| C. | Personal Letters |
| D. | Window Display |
| Answer» D. Window Display | |
| 298. |
Industrial Advertising caters to a _____________ target audience |
| A. | large |
| B. | substantial |
| C. | niche |
| D. | wide |
| Answer» C. niche | |
| 299. |
LIC advertisements are an example of ________________ advertising. |
| A. | Consumer |
| B. | Political |
| C. | Financial |
| D. | Retail |
| Answer» C. Financial | |
| 300. |
Disadvantages of Digital Marketing. |
| A. | Global Reach |
| B. | Lower cost |
| C. | Improved conversation rates |
| D. | Privacy Issues |
| Answer» D. Privacy Issues | |
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