McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 201. |
Federation of Indian Chambers of Commerce and Industry formed in |
| A. | 1927 |
| B. | 1926 |
| C. | 1925 |
| D. | 1924 |
| Answer» A. 1927 | |
| 202. |
Broadcast media consists of |
| A. | Telegraph |
| B. | Television |
| C. | Brochure |
| D. | Posters |
| Answer» B. Television | |
| 203. |
Information Technology Act was enacted in |
| A. | 1999 |
| B. | 2000 |
| C. | 2005 |
| D. | 2015 |
| Answer» B. 2000 | |
| 204. |
Press Council of India was set up in |
| A. | 1952 |
| B. | 1953 |
| C. | 1954 |
| D. | 1955 |
| Answer» C. 1954 | |
| 205. |
Advertising Agencies Association of India was formed in |
| A. | 1945 |
| B. | 1944 |
| C. | 1943 |
| D. | 1942 |
| Answer» A. 1945 | |
| 206. |
Cable Television Network Rules was established in |
| A. | 1991 |
| B. | 1992 |
| C. | 1993 |
| D. | 1994 |
| Answer» D. 1994 | |
| 207. |
All the offences under FEMA are considered as which of the following type? |
| A. | Civil offence |
| B. | Criminal offence |
| C. | Cognizable |
| D. | Non-cognizable |
| Answer» A. Civil offence | |
| 208. |
Which of the following correctly defines India’s foreign exchange rate system? |
| A. | Fixed rate |
| B. | Free float |
| C. | Managed float |
| D. | Fixed target of bank |
| Answer» C. Managed float | |
| 209. |
VAT was introduced to replace which tax? |
| A. | Income tax |
| B. | Sales tax |
| C. | Custom duty |
| D. | Excise tax |
| Answer» B. Sales tax | |
| 210. |
What was the one major proposal of the new industrial policy(1991)? |
| A. | NRIS will not be allowed capital investment in India |
| B. | Facility of FDI upto 5% in high priority industry |
| C. | Import restrictions on technical knowhow for one year |
| D. | Abolition of industrial licensing except six industries |
| Answer» D. Abolition of industrial licensing except six industries | |
| 211. |
Laissez-faire policy in that policy in which |
| A. | There is no intervention by the government in the function of the economy |
| B. | There is intervention by the state in the function of an economy |
| C. | There is no intervention by the state in the function of the economy |
| D. | There is no intervention by the bank |
| Answer» C. There is no intervention by the state in the function of the economy | |
| 212. |
Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as…………… |
| A. | Disinvestment |
| B. | Outsourcing |
| C. | Tax reforms |
| D. | Foreign exchange reforms |
| Answer» A. Disinvestment | |
| 213. |
What was the one major proposal of new industrial policy (1991)? |
| A. | NRI will not be allowed for capital investment in India |
| B. | FDI up to 51% to high priority sector |
| C. | Import restrictions on technological know-how for 1 year |
| D. | Abolition of Industrial licensing except for six industries |
| Answer» D. Abolition of Industrial licensing except for six industries | |
| 214. |
The most common form of investments by MNCs in countries around the world is to: |
| A. | Set up new factories |
| B. | Buy existing local companies |
| C. | Form partnerships with local companies |
| D. | Give out loans |
| Answer» C. Form partnerships with local companies | |
| 215. |
Which of the following Indian industries has been hit hard by globalisation: |
| A. | IT |
| B. | Toy making |
| C. | Jute |
| D. | Cement |
| Answer» B. Toy making | |
| 216. |
Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment: |
| A. | International Labour Organisation |
| B. | IMF |
| C. | WHO |
| D. | WTO |
| Answer» D. WTO | |
| 217. |
Special Economic Zones do not have to pay taxes for an initial period of: |
| A. | 2 years |
| B. | 5 years |
| C. | 7 years |
| D. | 10 years |
| Answer» B. 5 years | |
| 218. |
Which of these was not a change brought about by liberalization? |
| A. | Single channel to multiple cable channels |
| B. | Multimedia growth |
| C. | Greater market research and media planning |
| D. | Cuts in media spending |
| Answer» D. Cuts in media spending | |
| 219. |
After liberalization consumers have become more |
| A. | Adventurous and demanding |
| B. | Risk evaders |
| C. | Less knowledgeable |
| D. | Less demanding |
| Answer» A. Adventurous and demanding | |
| 220. |
Present day consumers are more inclined for |
| A. | Brand image |
| B. | Only product utility |
| C. | Cheap products |
| D. | Only imported goods |
| Answer» A. Brand image | |
| 221. |
Effective marketing includes |
| A. | After sales service |
| B. | Employee retention |
| C. | HR policy |
| D. | Infrastructure |
| Answer» A. After sales service | |
| 222. |
Emerging service sector contributed to creation of |
| A. | Fashion |
| B. | Jobs |
| C. | Food choices |
| D. | Educatioal choices |
| Answer» B. Jobs | |
| 223. |
Which of this is a factor for increased innovation and research? |
| A. | Poor sales |
| B. | Advertising |
| C. | Discounts |
| D. | Increased jobs |
| Answer» B. Advertising | |
| 224. |
Liberalisation boosted Indian advertising by |
| A. | Creating competition in the market |
| B. | Increased government spending |
| C. | Creating more literacy |
| D. | Creating more monopolies |
| Answer» A. Creating competition in the market | |
| 225. |
Advertising changed lifestyles by creating |
| A. | Demand |
| B. | Aspirations |
| C. | Jobs |
| D. | Competition |
| Answer» B. Aspirations | |
| 226. |
____ defined global advertising as “international ads which are addressed to multicultural audiences” |
| A. | Dozmal & kernan (1993,p.1) |
| B. | Dozmal (1993) |
| C. | Kernan (1993) |
| D. | Dozman & kernan (1990) |
| Answer» A. Dozmal & kernan (1993,p.1) | |
| 227. |
_____ advertising means international advertising which are addressed to multi cultural audeinces |
| A. | Global |
| B. | Local |
| C. | National |
| D. | Global + local |
| Answer» A. Global | |
| 228. |
Digital media & advertising will overtake ____ |
| A. | Broadcast advertising |
| B. | Print advertising |
| C. | Television advertising |
| D. | Email advertising |
| Answer» A. Broadcast advertising | |
| 229. |
Political environment determines _______ |
| A. | The policies & trade relations of any country |
| B. | Social class distribution |
| C. | Media availability |
| D. | Political party |
| Answer» A. The policies & trade relations of any country | |
| 230. |
Cvd stands for ___ |
| A. | Cultural value difference |
| B. | Cultural value digitalisation |
| C. | Control value difference |
| D. | Control value digitalisation |
| Answer» A. Cultural value difference | |
| 231. |
Environmental analysis includes ____ |
| A. | Ideologies |
| B. | Geogrpahical,economical,political |
| C. | Scriptures |
| D. | Marketing & finance |
| Answer» B. Geogrpahical,economical,political | |
| 232. |
Brand dove ads are example of ___ ads |
| A. | Personalised |
| B. | Digital |
| C. | Global |
| D. | Common |
| Answer» A. Personalised | |
| 233. |
“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision. |
| A. | Standardization drawbacks |
| B. | Advertisement regulations |
| C. | Standardization benefits |
| D. | Typical responses |
| Answer» D. Typical responses | |
| 234. |
In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___ |
| A. | Advertising |
| B. | Monopoly in market |
| C. | Legal environment |
| D. | Entertainment |
| Answer» C. Legal environment | |
| 235. |
Advertising is generally criticized because the cost involved in making ads are generally__________________ |
| A. | High |
| B. | Low |
| C. | Medium |
| D. | Equal to production |
| Answer» A. High | |
| 236. |
Which of the following brand is an Indian brand |
| A. | Samsung |
| B. | Sony |
| C. | Tata |
| D. | Nestle |
| Answer» C. Tata | |
| 237. |
Full form of USP |
| A. | Unique selling point |
| B. | Unique selling proposition |
| C. | Unique selling perception |
| D. | Unique selling product |
| Answer» B. Unique selling proposition | |
| 238. |
Mass culture is also known as : |
| A. | Public culture |
| B. | Popular culture |
| C. | Media culture |
| D. | Traditional culture |
| Answer» B. Popular culture | |
| 239. |
Which P stands for Marketer's budget |
| A. | Product |
| B. | Price |
| C. | Purse Strings |
| D. | Policy |
| Answer» C. Purse Strings | |
| 240. |
One P ethically groups need to follow |
| A. | Place |
| B. | Policy |
| C. | Promotion |
| D. | Privacy |
| Answer» B. Policy | |
| 241. |
Culture means: |
| A. | Set of people |
| B. | Set of human behaviour |
| C. | Religious ideologies |
| D. | Set of values, beliefs and customs |
| Answer» D. Set of values, beliefs and customs | |
| 242. |
Which are the additional 5 P’s of Social Marketing? |
| A. | Policy, Politics, Partnership, Public, Purse strings |
| B. | People, Policy, Process, Purse string, politics |
| C. | Process, Politics, Public, Physical Evidence, Policy |
| D. | People, Politics, Physical Evidence, Policy, Partnership |
| Answer» A. Policy, Politics, Partnership, Public, Purse strings | |
| 243. |
In Social Marketing, the Price should not be too ____ and too _____. |
| A. | High, Low |
| B. | Good, Bad |
| C. | Up, Down |
| D. | More, Less |
| Answer» A. High, Low | |
| 244. |
One of the basic and important aspects to be considered in the product element of social marketing is: |
| A. | Research |
| B. | Pricing |
| C. | People |
| D. | Funds |
| Answer» A. Research | |
| 245. |
In the promotion of a social marketing programme one of the important elements that can have a long standing effect is : |
| A. | Reach |
| B. | Slogan |
| C. | Satellite Channels |
| D. | Money |
| Answer» B. Slogan | |
| 246. |
An event of creating awareness about global warming and importance of tree plantation done by any company is a part of: |
| A. | Direct Marketing |
| B. | Public Relations |
| C. | Social Marketing |
| D. | Event Management |
| Answer» C. Social Marketing | |
| 247. |
To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well: |
| A. | Partnership |
| B. | Political connection |
| C. | Money |
| D. | Public Relations |
| Answer» A. Partnership | |
| 248. |
The criticism of advertising is advertising can make ____ and ____ effect on the society. |
| A. | Positive and negative |
| B. | Persuading and convincing |
| C. | Fraud and pretentious |
| D. | Only on young and women |
| Answer» A. Positive and negative | |
| 249. |
____ is known as approach of advertisement. |
| A. | Appeal |
| B. | Criticism |
| C. | Persuasion |
| D. | Gender bias |
| Answer» A. Appeal | |
| 250. |
The relationship of advertising to ______is perceived as criticism on advertising. |
| A. | Materialism |
| B. | FMCG products |
| C. | New products |
| D. | Old people |
| Answer» A. Materialism | |
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