McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 101. |
The word brief (from the Latin “brevis”) means: |
| A. | Long |
| B. | Very Long |
| C. | Short |
| D. | Nice |
| Answer» C. Short | |
| 102. |
This type of lead tells the audience vital details of the story immediately and are usually used for breaking news. |
| A. | Hard Lead |
| B. | Soft Lead |
| C. | Shotgun Lead |
| D. | Non-news Lead |
| Answer» A. Hard Lead | |
| 103. |
Which of the following is the function of a Left Brain__________? |
| A. | Specialize in Text |
| B. | Specialize in Context |
| C. | Simultaneous |
| D. | Synthesize big picture |
| Answer» A. Specialize in Text | |
| 104. |
The most popular social media platform for magazine media is… |
| A. | |
| B. | |
| C. | SnapChat |
| D. | |
| Answer» A. Facebook | |
| 105. |
How long should the incubation period should be? |
| A. | At least a week |
| B. | Unspecified |
| C. | Some months |
| D. | Between 2 - 3 weeks |
| Answer» B. Unspecified | |
| 106. |
The attributes of senior citizens are |
| A. | Physical conditions |
| B. | Keep message direct |
| C. | Special needs |
| D. | Using of floral language |
| Answer» C. Special needs | |
| 107. |
One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ? |
| A. | Political Ad |
| B. | Public Service Ad |
| C. | Spot Ad |
| D. | Sponsorship Ad |
| Answer» B. Public Service Ad | |
| 108. |
What is the different between Spot and Promo Ads ? |
| A. | Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service. |
| B. | Spot is the type of TV ad that consist of single or collaboration sponsor and Promo Ad is the type of TV ad that aiming to provide important information about some topic to the public. |
| C. | Spot is the type of TV ad that has a short duration and Promo Ad is the type of TV ad that be done by some institution. |
| D. | Spot is the type of TV ad that have a function to increase a certain number of viewers in TV program and Promo ad is the type of TV ad that does not have a commercial purpose to increase certain sales. |
| Answer» A. Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service. | |
| 109. |
Unfair judgement of people based on looks, belief, or ethnic background. |
| A. | Biased |
| B. | Prejudice |
| C. | Stereotype |
| D. | Claim |
| Answer» C. Stereotype | |
| 110. |
An advertising brief is a: |
| A. | Summary document |
| B. | Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them. |
| C. | Summary document providing information about the expectations of clients |
| D. | Research documents |
| Answer» B. Summary document providing information about the expectations associated with an advertising campaign so all parties know what is expected of them. | |
| 111. |
Copywriting, Illustration and.... Are the three activities of creativity in advertisement. |
| A. | Jingles |
| B. | Caption |
| C. | Taglines |
| D. | Layout |
| Answer» C. Taglines | |
| 112. |
If we make a creative brief, it must be contain by several things, except |
| A. | Key Insight |
| B. | Media Consideration |
| C. | Target Audience |
| D. | Body Copy |
| Answer» D. Body Copy | |
| 113. |
According to the format approach, there is a radio ad copy that have a function to describing some information and usually used for public service ads. What is the name of that radio ad copy? |
| A. | Humor |
| B. | Direct Selling / Description |
| C. | Testimonial |
| D. | Educational |
| Answer» D. Educational | |
| 114. |
A storyboard for TV Ads must be consist by several things, except |
| A. | Audio - Visual Elements |
| B. | Illustration / Photo / Sketch |
| C. | Text |
| D. | Target Audience |
| Answer» D. Target Audience | |
| 115. |
In advertising, copy refers to the: |
| A. | Text, or words, used in an advertisement. |
| B. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text |
| C. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad. |
| D. | Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits |
| Answer» C. Text, or words, used in an advertisement. The body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept, in the instance of a print ad. | |
| 116. |
A simple definition is that creativity is: |
| A. | the ability to think |
| B. | the ability to imagine |
| C. | the ability to invent something new |
| D. | The ability to think, imagine or invent something new |
| Answer» D. The ability to think, imagine or invent something new | |
| 117. |
What is the meaning of “Built In” in TV Ads ? |
| A. | An advertising with a form of writing that appears on the screen to explain about a product. |
| B. | An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product. |
| C. | The advertising that usually used as a property stage. |
| D. | An advertisement that delivered by the host in the middle of program or event. |
| Answer» B. An advertisement that fills a portion of a segment in a TV program and usually equipped with some demo or tutorial to using the product. | |
| 118. |
The steps an artist takes to create a work of art is |
| A. | the thinking process |
| B. | the creative process. |
| C. | the creative steps. |
| D. | the thinking steps. |
| Answer» B. the creative process. | |
| 119. |
The opening line of a story that has the most important information is called.... |
| A. | The headline |
| B. | The introduction |
| C. | The Explanation |
| D. | The Lead |
| Answer» D. The Lead | |
| 120. |
When you have a big story with a lot of elements, its best to use ___________________ to plan your story. |
| A. | The Lead Sentence |
| B. | The Inverted Pyramid |
| C. | The Maestro Method |
| D. | The Five News Values |
| Answer» C. The Maestro Method | |
| 121. |
The Power of Associations: |
| A. | The most basic way to make people care |
| B. | Is used for Forming an enterprise |
| C. | The most basic way to make people care is to form an association between something they don't care about and something they do. |
| D. | Hardly used in creative strategy development |
| Answer» C. The most basic way to make people care is to form an association between something they don't care about and something they do. | |
| 122. |
What is In-Up-Down-Out means ? |
| A. | The voice of a conversation that is carried out directly in front of the microphone to create the impression of an indirect conversation (from a distance) |
| B. | The increment of sound gradually, from slowly then getting louder |
| C. | The music in radio ad goes into standard volume and then decreases, and disappears |
| D. | The music in radio ad goes into a standard volume and then becomes the background of the ad |
| Answer» C. The music in radio ad goes into standard volume and then decreases, and disappears | |
| 123. |
People who identify as left-brain thinkers |
| A. | Might feel that they have strong math and logic skills |
| B. | Feel that their talents are more on the creative side of things. |
| C. | They are No brainer |
| D. | They have Low IQ |
| Answer» A. Might feel that they have strong math and logic skills | |
| 124. |
Those who profess to be right-brain thinkers |
| A. | Might feel that they have strong math and logic skills |
| B. | Feel that their talents are more on the creative side of things. |
| C. | They are No brainer |
| D. | They have Low IQ |
| Answer» B. Feel that their talents are more on the creative side of things. | |
| 125. |
How do salesman create clear, concise and compelling conversation? |
| A. | they talk very fast, impatient and a bad listener |
| B. | they don't care of their customers, they just want to deliver their messages |
| C. | They only focus on selling the product |
| D. | a good listeners, calm, each story trimmed to excess, and create bonding with customers |
| Answer» D. a good listeners, calm, each story trimmed to excess, and create bonding with customers | |
| 126. |
The purpose of marketing brief is: |
| A. | Is to Assist clients |
| B. | To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers. |
| C. | To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers. |
| D. | To help assess client’s current situation |
| Answer» C. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers. | |
| 127. |
why is it important to create interesting headline? |
| A. | to persuade your customers |
| B. | to give details of your product |
| C. | to reach maximum audience |
| D. | to increase sales |
| Answer» A. to persuade your customers | |
| 128. |
From these four ad copies, which ad copy that use "Message about distribution" strategy? |
| A. | Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click! |
| B. | BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets! |
| C. | To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours |
| D. | Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away! |
| Answer» A. Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click! | |
| 129. |
The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as: |
| A. | Translation |
| B. | Trans creativity |
| C. | Transferral |
| D. | Transfiguration |
| Answer» B. Trans creativity | |
| 130. |
A customer avatar is an __________ of a specific individual who represents the target of your _______ |
| A. | imaginative story; actual purchase |
| B. | true life story; marketing efforts |
| C. | true life story; actual purchase |
| D. | imaginative story; marketing efforts |
| Answer» D. imaginative story; marketing efforts | |
| 131. |
USP means: |
| A. | Unique selling proposition |
| B. | Unique selling preposition |
| C. | Unique selling position |
| D. | Unique selling portion |
| Answer» A. Unique selling proposition | |
| 132. |
An important part of creative strategy is determining the central theme that will become the __________of the ad campaign. |
| A. | Major selling idea |
| B. | Big Idea |
| C. | USP |
| D. | Brand Identity |
| Answer» A. Major selling idea | |
| 133. |
Unexpectedness: |
| A. | We need to fulfill people's expectations. |
| B. | We need to understand people's expectations. |
| C. | We need to neglect people's expectations. |
| D. | We need to violate people's expectations. |
| Answer» D. We need to violate people's expectations. | |
| 134. |
What are some of the aspects you might want to consider in writing persuasive text? |
| A. | What I’ve got for you and What it’s going to do for you |
| B. | what do you think of this product |
| C. | what product do you used before |
| D. | what varous alternatives are avalable |
| Answer» A. What I’ve got for you and What it’s going to do for you | |
| 135. |
Connectedness is: |
| A. | When you make sure your target market cannot identify themselves with the ad. |
| B. | When you make sure your product is available in the market |
| C. | When you make sure your target market can identify themselves with the ad. |
| D. | When you make sure your product is sold in the market |
| Answer» C. When you make sure your target market can identify themselves with the ad. | |
| 136. |
Who is the main target audience of the Tide advert? |
| A. | women who live in America |
| B. | women who spend their lives doing the washing |
| C. | women shopping for christmas presents |
| D. | newly married females with young families |
| Answer» D. newly married females with young families | |
| 137. |
Creative people: |
| A. | work hard |
| B. | work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works |
| C. | work hard and continually to improve ideas and solutions |
| D. | work hard and continually to improve ideas and solutions, by making gradual |
| Answer» B. work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works | |
| 138. |
Which color does work best with children's products ? |
| A. | brown |
| B. | purple |
| C. | yellow |
| D. | black |
| Answer» B. purple | |
| 139. |
__________ is seen as the most global segment as it is felt that they show amazing similarities in taste, interest, language, attitude, music, fashion, films and technology for global culture. |
| A. | Women |
| B. | Children |
| C. | Youth |
| D. | Executives |
| Answer» C. Youth | |
| 140. |
Like a good neighbor, ___________ is there. |
| A. | Allstate |
| B. | Prudential |
| C. | Geiko |
| D. | State Farm |
| Answer» D. State Farm | |
| 141. |
Just do it! |
| A. | Nike |
| B. | Adidas |
| C. | Reebok |
| D. | Goodyear |
| Answer» A. Nike | |
| 142. |
Strong enough for a man, made for a woman. |
| A. | Degree |
| B. | Secret |
| C. | Mitchum |
| D. | Old Spice |
| Answer» B. Secret | |
| 143. |
Melt in your mouth, not in your hand. |
| A. | Hersheys |
| B. | M & M's |
| C. | Reese's |
| D. | Milky Way |
| Answer» B. M & M's | |
| 144. |
Snap, crackle, pop. |
| A. | Frosted Flakes |
| B. | Cinnamon Toast Crunch |
| C. | Cheerios |
| D. | Rice Crispies |
| Answer» D. Rice Crispies | |
| 145. |
When you care enough to send the very best. |
| A. | FTD Flowers |
| B. | FedEX |
| C. | Hallmark |
| D. | UPS |
| Answer» C. Hallmark | |
| 146. |
Zoom. Zoom. Zoom. |
| A. | Mazda |
| B. | Toyota |
| C. | Subaru |
| D. | Kia |
| Answer» A. Mazda | |
| 147. |
Maybe she's born with it, maybe it's _________. |
| A. | Degree |
| B. | Revlon |
| C. | Maybelline |
| D. | Maxim |
| Answer» C. Maybelline | |
| 148. |
Betcha can't eat just one. |
| A. | Lay's |
| B. | Fritos |
| C. | Doritos |
| D. | Grippos |
| Answer» A. Lay's | |
| 149. |
Eat fresh. |
| A. | Panera |
| B. | Subway |
| C. | Quiznos |
| D. | Jimmy John's |
| Answer» B. Subway | |
| 150. |
There are some things money can't buy, for everything else there's ______. |
| A. | Visa |
| B. | American Express |
| C. | Mastercard |
| D. | Discover |
| Answer» C. Mastercard | |
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