McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 51. |
According to the segment, brochures should NOT contain which of the following? |
| A. | Scannable content |
| B. | Full sentences |
| C. | Formal layout |
| D. | A hook |
| Answer» D. A hook | |
| 52. |
Copywriting is the composition of: |
| A. | Headings of advertisements |
| B. | Headings and sub-headings of advertisements |
| C. | Headings, sub-headings and the body copy of advertisements |
| D. | Headings, sub-headings and the body copy of advertisements, catalogues or brochures. |
| Answer» D. Headings, sub-headings and the body copy of advertisements, catalogues or brochures. | |
| 53. |
_____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger |
| A. | Fear |
| B. | Emotional |
| C. | Humor |
| D. | Rational |
| Answer» A. Fear | |
| 54. |
.......is a rational appeal. |
| A. | Sex |
| B. | Economy |
| C. | Humour |
| D. | Pride |
| Answer» B. Economy | |
| 55. |
Music in media is used to generate |
| A. | emotions |
| B. | rational |
| C. | Humour |
| D. | no appeal at all |
| Answer» A. emotions | |
| 56. |
____________ appeal make consumers laugh and create an emotional link with the product. |
| A. | Smile |
| B. | Laugh |
| C. | Humour |
| D. | Popularity |
| Answer» C. Humour | |
| 57. |
What step makes design thinking different than the engineering design process? |
| A. | Define |
| B. | Empathize |
| C. | Ideate |
| D. | Prototype |
| Answer» B. Empathize | |
| 58. |
....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame. |
| A. | reach |
| B. | frequency |
| C. | impact |
| D. | incidence point |
| Answer» A. reach | |
| 59. |
What is the stage called when the idea is fully transformed in the Creative Process Model? |
| A. | Implementation |
| B. | Illumination |
| C. | Incubation |
| D. | Preparation |
| Answer» A. Implementation | |
| 60. |
Something that moves someone to act, create, or feel an emotion is… |
| A. | creation |
| B. | motivation |
| C. | inspiration. |
| D. | determination. |
| Answer» C. inspiration. | |
| 61. |
A process that we repeat over and over again is: |
| A. | italic |
| B. | iterative |
| C. | intensive |
| D. | internal |
| Answer» B. iterative | |
| 62. |
advertising agency is an _____________ organisation. |
| A. | Indepndent |
| B. | dependant |
| C. | inter linked |
| D. | Associated |
| Answer» A. Indepndent | |
| 63. |
why is it important to sell face to face before you go online? |
| A. | it helps you boost sales and confident |
| B. | it give you extra ideas and 'flavor' in creating your own copywriting. |
| C. | it a medium for audience to give feedback and report |
| D. | it is the only way to selling |
| Answer» B. it give you extra ideas and 'flavor' in creating your own copywriting. | |
| 64. |
A HEADLINE is… |
| A. | line or block of text that explains a photo |
| B. | the name of a newspaper as it is displayed on the front page |
| C. | large type running above or along the side of a story to summarize the content |
| D. | Line of text under a headline that tells who wrote the story |
| Answer» C. large type running above or along the side of a story to summarize the content | |
| 65. |
Which of these are NOT elements used in the Maestro Method? |
| A. | Infographics and Interviews |
| B. | Usefulness and Timeliness |
| C. | Layout and Design |
| D. | Copywriting and Copyediting |
| Answer» B. Usefulness and Timeliness | |
| 66. |
The most important part of the broadcast news story that sets the tone for al that follows. |
| A. | Headline |
| B. | Tagline |
| C. | Lead |
| D. | Quote |
| Answer» C. Lead | |
| 67. |
“Open Happiness “is slogan of: __ |
| A. | Coca-Cola |
| B. | Pepsi |
| C. | Limca |
| D. | Mountain dew |
| Answer» A. Coca-Cola | |
| 68. |
The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works |
| A. | Copyright |
| B. | Copyright Infringement |
| C. | Logo |
| D. | Agency |
| Answer» B. Copyright Infringement | |
| 69. |
Social media tends to be which of the following? |
| A. | Informal |
| B. | Formal |
| C. | Maintain brand's style and voice |
| D. | Provide a call to action |
| Answer» A. Informal | |
| 70. |
_____________ appeals are those directed at the thinking process of the audience |
| A. | Rational |
| B. | Emotional |
| C. | Moral |
| D. | Fear |
| Answer» A. Rational | |
| 71. |
Ethos appeals to which of the following? |
| A. | Facts |
| B. | Senses |
| C. | Morals |
| D. | Emotions |
| Answer» C. Morals | |
| 72. |
Attibution is.... |
| A. | Suing someone for ruining your reputation. |
| B. | A punishment for false reporting. |
| C. | Naming or giving credit to the person who gave you information for the story |
| D. | Another name for novelty articles. |
| Answer» C. Naming or giving credit to the person who gave you information for the story | |
| 73. |
What type of media is... "Don't Let Me Down by The Chainsmokers in Spotify"? |
| A. | Broadcast Media |
| B. | Film |
| C. | New Media |
| D. | Print Media |
| Answer» C. New Media | |
| 74. |
Which of the following is an example of the mode of delivery? |
| A. | Script |
| B. | Press Release |
| C. | Online |
| D. | Sales |
| Answer» C. Online | |
| 75. |
There are : |
| A. | Five method of creating a written briefing format for marketing brief |
| B. | Different ways of creating a written briefing format for marketing brief. |
| C. | Only one method of creating a written briefing format for marketing brief. |
| D. | Two methods method of creating a written briefing format for marketing brief |
| Answer» B. Different ways of creating a written briefing format for marketing brief. | |
| 76. |
Which color is associated with health? |
| A. | red |
| B. | green |
| C. | orange |
| D. | yellow |
| Answer» B. green | |
| 77. |
What is contained in the Credit Title ? |
| A. | Dummy product that been advertised. |
| B. | An indirect advertisement such as soft campaign. |
| C. | Order of the names of supporters in the program & production team. |
| D. | A marker when the program is restarted or pausing. |
| Answer» C. Order of the names of supporters in the program & production team. | |
| 78. |
____________ in advertising refers to the text & words used in offline and online advertisements. |
| A. | Visual |
| B. | Copy |
| C. | Paragraph |
| D. | Sound |
| Answer» B. Copy | |
| 79. |
methods of persuasion |
| A. | logos |
| B. | rhetorical appeals |
| C. | pathos |
| D. | ethos |
| Answer» B. rhetorical appeals | |
| 80. |
logical mode of persuasion |
| A. | logos |
| B. | rhetorical appeals |
| C. | pathos |
| D. | ethos |
| Answer» A. logos | |
| 81. |
what is copywriting? |
| A. | a business report |
| B. | an advertising medium |
| C. | peronal selling |
| D. | delivering words that get people to take some action |
| Answer» D. delivering words that get people to take some action | |
| 82. |
The procedure used by the individual to develop the output. |
| A. | Press |
| B. | Product |
| C. | Person |
| D. | Process |
| Answer» D. Process | |
| 83. |
_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas. |
| A. | SCAMPER |
| B. | Mind Mapping |
| C. | Picture Prompts |
| D. | Brainstorming |
| Answer» D. Brainstorming | |
| 84. |
The copywriting designed to educate the citizens about the Government's policies is called |
| A. | Commercial ad |
| B. | social ad |
| C. | political ad |
| D. | luxury ad |
| Answer» C. political ad | |
| 85. |
Which of the following is NOT a "Speech and Event Story"? |
| A. | Athlete Feature |
| B. | Game Commentary |
| C. | Press Conference |
| D. | Election Coverage |
| Answer» A. Athlete Feature | |
| 86. |
_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication. |
| A. | Classified Ad |
| B. | Newspaper Ad |
| C. | Press Release |
| D. | Advertorial |
| Answer» D. Advertorial | |
| 87. |
A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate.... |
| A. | Outdoor Advertising |
| B. | Point of Purchase Display |
| C. | print ad |
| D. | Product placements |
| Answer» B. Point of Purchase Display | |
| 88. |
Since agency brief is very detailed and goes into great depth, its recommend that: |
| A. | A team completes this briefing. |
| B. | A single person |
| C. | Production people complete this |
| D. | Media Planners complete this |
| Answer» A. A team completes this briefing. | |
| 89. |
From these TV Ads, which one of the types of Ads that based on the placement on TV ? |
| A. | Opening Break Bumper / Closing Break Bumper |
| B. | Spot Ad |
| C. | Promo Ad |
| D. | Sponsorship Ad |
| Answer» A. Opening Break Bumper / Closing Break Bumper | |
| 90. |
advertising creates orders for purchase through the mail |
| A. | Direct |
| B. | Television |
| C. | Radio |
| D. | Newspaper |
| Answer» A. Direct | |
| 91. |
What is the first step of the creative process? |
| A. | Creativity |
| B. | Brainwave |
| C. | Rainstorm |
| D. | Brainstorm |
| Answer» D. Brainstorm | |
| 92. |
_______________ appeals are those directed towards mental agitations or excited states of feeling |
| A. | Moral |
| B. | Emotional |
| C. | Rational |
| D. | Fear |
| Answer» B. Emotional | |
| 93. |
Advertisers exaggerate the effects of a product. |
| A. | Humour |
| B. | Promotions |
| C. | Rational |
| D. | Hyperbole |
| Answer» D. Hyperbole | |
| 94. |
...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer. |
| A. | Surrogate Advertising |
| B. | Unique Selling Proposition |
| C. | Recall Advertising |
| D. | Reminder Advertising |
| Answer» B. Unique Selling Proposition | |
| 95. |
Choose the unrelated word |
| A. | Inspiration |
| B. | Motivation |
| C. | Research |
| D. | Eureka moment |
| Answer» C. Research | |
| 96. |
Writing copy for executives requires_______________ |
| A. | Collect information |
| B. | Deliver the real solution |
| C. | Research the company |
| D. | Most valuable commodity |
| Answer» C. Research the company | |
| 97. |
___________is a seller who plays with the words creatively & markets the product artistically |
| A. | Copywriter |
| B. | Accountant |
| C. | Researcher |
| D. | Art director |
| Answer» A. Copywriter | |
| 98. |
Which of the following helps to structure writing so the audience fully understands the argument? |
| A. | Circle of Composition |
| B. | Rhetorical Triangle |
| C. | Rhetorical Circle |
| D. | Copywriting |
| Answer» B. Rhetorical Triangle | |
| 99. |
SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used? |
| A. | Fear Appeal |
| B. | Guilty Appeal |
| C. | Sad Appeal |
| D. | Rational Appeal |
| Answer» A. Fear Appeal | |
| 100. |
The part of our mind that influences our thoughts and feelings: |
| A. | Subconscious |
| B. | unconscious |
| C. | Self conscious |
| D. | self centred |
| Answer» A. Subconscious | |
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