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270+ International Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .

Chapters

Chapter: Unit 3
151.

These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad.

A. ethnocentric firms
B. polycentric firms
C. geocentric firms
D. none of the above
Answer» D. none of the above
152.

In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?

A. Political
B. Legal
C. Political and economic and legal
D. Political and environmental
Answer» C. Political and economic and legal
153.

An 'industry recipe' can be defined as:

A. An accepted pattern of operating and competing
B. A tactic for anticipating a competitor's next move
C. The hidden competences that are difficult to imitate
D. A strategic group
Answer» B. A tactic for anticipating a competitor's next move
154.

Typically, profits are highest in which stage of the industry life-cycle?

A. Introduction
B. Growth
C. Maturity
D. Decline
Answer» A. Introduction
155.

Which of the following industries is least likely to follow the conventional life-cycle model?

A. Software development
B. Coal mining
C. Insurance broking
D. Hairdressing
Answer» A. Software development
156.

Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:

A. The threat of substitutes
B. The power of complementors
C. Seller power
D. Government regulation
Answer» A. The threat of substitutes
157.

The Six Forces framework is based on the principle of:

A. Resource-based view
B. Conduct - structure - performance
C. Econometrics
D. Structure - conduct – performance
Answer» D. Structure - conduct – performance
158.

In the Six Forces, the 'threat of new entrants' relates to:

A. Barriers to entry
B. Substitutes
C. Switching costs
D. Buyer power
Answer» D. Buyer power
159.

An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:

A. Hypercompetitive
B. Hyperactive
C. Atypical
D. Co-optive
Answer» D. Co-optive
160.

A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:

A. The Trojan Horse
B. The Icarus Paradox
C. The Prisoner's Dilemma
D. The Icarus Dilemma
Answer» C. The Prisoner's Dilemma
161.

In the context of environmental analysis, 'munificence' means:

A. The extent to which resources are freely available to support firms in an industry and enable them to grow
B. The extent to which it is diverse
C. The extent to which it is stable or turbulent
D. The extent to which the industry follows the conventional life-cycle stages.
Answer» B. The extent to which it is diverse
Chapter: Unit 4
162.

What are most trade policies driven by?

A. Conflicts of interest between nations.
B. Conflicts of interest within nations.
C. Disagreements regarding who should produce certain products.
D. Disagreements on the prices of major commodities.
Answer» B. Conflicts of interest within nations.
163.

How is international trade policies governed?

A. By the IMF.
B. They are not governed by anyone.
C. By the GATT.
D. By the U.N.
Answer» C. By the GATT.
164.

Regionalism is:

A. The grouping of countries into regional clusters based on eographic proximity.
B. An international management orientation.
C. A protectionist policy created to exclude third world countries from certain forms of international trade.
D. An international management orientation and a protectionist policy created to
Answer» A. The grouping of countries into regional clusters based on eographic proximity.
165.

In 2003, the US had the largest total amount of imports from and exports to

A. China.
B. Mexico.
C. Canada.
D. Germany.
Answer» C. Canada.
166.

In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are

A. the cultural affinity between the countries and the existence or lack of a common language.
B. the tariff barriers between the countries and the costs of transportation.
C. differences in wages and technology between countries.
D. the amount that the countries produce and the distance between them.
Answer» D. the amount that the countries produce and the distance between them.
167.

Evidence shows that

A. the effect of borders is not important when comparing international trade with trade between regions within a country.
B. the amount of trade that a country undertakes is not related to its geography.
C. the amount of trade between countries is not related to the cultural affinity between the countries.
D. countries farther apart have less trade between them on average.
Answer» D. countries farther apart have less trade between them on average.
168.

The North American Free Trade Agreement

A. has reduced the usefulness of the gravity model.
B. has shown that international borders no longer affect the amount of trade between countries.
C. has reduced tariffs and other trade restrictions among British Columbia, Manitoba and Ontario.
D. has reduced tariffs and other trade restrictions among Canada, Mexico and the US.
Answer» D. has reduced tariffs and other trade restrictions among Canada, Mexico and the US.
169.

While technologies have reduced the negative effect that distance has on trade,

A. the effect of international borders has not been reduced through trade agreements.
B. the effects of the Internet and airplanes on trade have been negligible.
C. political factors have historically been more influential in determining the amount of trade than available technologies.
D. cultural clashes have recently reduced the amount of US trade compared to US trade in 1950.
Answer» C. political factors have historically been more influential in determining the amount of trade than available technologies.
170.

Which of the following is the last step in marketing research process?

A. Developing the research plan
B. Interpreting and reporting the findings
C. Defining the problem and research objectives
D. Implementing the research plan
Answer» B. Interpreting and reporting the findings
171.

Which one of the following research instruments is used to collect information quickly?

A. Mail questionnaires
B. Telephone interviewing
C. Personal interviewing
D. Computer interviewing
Answer» B. Telephone interviewing
172.

In creating research questionnaires, which of the following is good advice for research specialist to follow?

A. Use care in the wording and ordering of questions
B. Questions do not have to be arranged in a logical order
C. Ask personal questions in the middle of the instrument
D. Avoid eye contact as it may confuse the respondents
Answer» A. Use care in the wording and ordering of questions
173.

Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?

A. Causal research
B. Observational research
C. Experimental research
D. Exploratory research
Answer» A. Causal research
174.

Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?

A. Positive incentives
B. Positive thinking
C. Positive recognition
D. Positive feedback
Answer» D. Positive feedback
175.

The top country in terms of marketing research expenditures is

A. The United Kingdom
B. The United States
C. Germany
D. Japan
Answer» B. The United States
176.

This kind of information is collected firsthand to answer specific, current research questions.

A. Primary data
B. Secondary data
C. Selective data
D. Relevant data
Answer» A. Primary data
177.

One problem of primary data is

A. Specificity
B. Relevance
C. Being up to date
D. Cost
Answer» D. Cost
178.

Information that has already been collected for other purposes is called

A. Primary data
B. Principal data
C. Secondary data
D. none
Answer» C. Secondary data
179.

This is not a characteristic of a good test market.

A. Representativeness
B. Self-contained media
C. Expanded trading area
D. Market isolation
Answer» C. Expanded trading area
180.

When a measuring instrument is able to measure what it purports to, the instrument is

A. Reliable
B. Consistent
C. Stable
D. Valid
Answer» D. Valid
181.

The results of American consumers' responses may not apply to foreign consumers. This is a problem of

A. Internal validity
B. Specific validity
C. External validity
D. Predictive validity
Answer» C. External validity
182.

This step of MIS (marketing information system) development involves the investigation of all users' needs.

A. System analysis
B. System design
C. System implementation
D. System investigation
Answer» A. System analysis
183.

Perhaps, the most credible argument for protectionist measures is

A. Keeping money at home
B. Reducing unemployment
C. Enhancing national security
D. Protecting infant industry
Answer» D. Protecting infant industry
184.

Compared to a protective tariff, a revenue tariff is

A. Lower
B. Higher
C. About the same
D. none
Answer» A. Lower
185.

The duties stated as a fixed percentage of the invoice value are

A. Specific duties
B. Ad valorem duties
C. Compound duty
D. Combined rates
Answer» B. Ad valorem duties
186.

This kind of tax is collected at each point in the distribution chain and levied on the total value of a product.

A. Single-stage sales tax
B. Value added tax
C. Cascade tax
D. Excise tax
Answer» C. Cascade tax
187.

This is not a nontariff barrier.

A. Documentation
B. Quota
C. Product inspection
D. Countervailing duties
Answer» D. Countervailing duties
188.

GATT's Subsidies Code prohibits the use of export subsidies on

A. Nonprimary products
B. Primary products
C. Both primary and nonprimary products
D. Neither nonprimary nor primary products
Answer» A. Nonprimary products
189.

When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used.

A. Absolute quota
B. Voluntary quota
C. Relative quota
D. Tariff quota
Answer» D. Tariff quota
190.

This type of trade barriers is easiest to deal with.

A. Tariffs
B. Nontariff barriers
C. Private barriers
D. International barriers
Answer» A. Tariffs
191.

These barriers are least transparent.

A. Tariffs
B. Nontariff barriers
C. Government barriers
D. Private barriers
Answer» D. Private barriers
192.

South Korea's chaeboland Japan's keiretsu are examples of

A. Tariffs
B. Nontariff barriers
C. Private barriers
D. Government barriers
Answer» C. Private barriers
193.

This world organization wants to achieve a broad, multilateral, and free worldwide system of trading.

A. WTO
B. GSP
C. UNCTAD
D. MFN
Answer» A. WTO
194.

This organization does not allow a nation to veto a panel’s decision

A. GATT
B. WTO
C. UN
D. NAFTA
Answer» B. WTO
195.

This organization is a permanent organ of the United Nations General Assembly, and its goal is to encourage development in Third World countries and enhance their export positions.

A. GATT
B. GSP
C. UNCTAD
D. IMF
Answer» C. UNCTAD
196.

The system which gives LDCs' exports a preferential treatment is called

A. GATT
B. GSP
C. UNCTAD
D. MFN
Answer» A. GATT
197.

This kind of quota is the most restrictive.

A. absolute quota
B. tariff quota
C. voluntary quota
D. VER
Answer» A. absolute quota
198.

When a country permits an import of limited quantities at low rates of duty but Subjectsanexcess amount to a much higher rate, this kind of quota is used.

A. absolute quota
B. voluntary quota
C. relative quota
D. tariff quota
Answer» D. tariff quota
199.

In the mid-1980s, Japan signed an orderly marketing agreement (OMA) restricting itsautoexports to the United States to 1.68 million units per year. This OMA is a(n)

A. absolute quota
B. tariff quota
C. voluntary quota
D. none
Answer» C. voluntary quota
200.

South Korea's chaebol and Japan's keiretsu are examples of

A. tariffs
B. nontariff barriers
C. private barriers
D. government barriers
Answer» C. private barriers

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