McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .
Chapters
| 251. |
One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement? |
| A. | Core component |
| B. | Functional component |
| C. | Support services component |
| D. | First stage component |
| Answer» C. Support services component | |
| 252. |
How do the vast majority of services enter a foreign market? |
| A. | Exporting |
| B. | Importing |
| C. | Brokers |
| D. | Licensing, Franchising, or Direct Investment |
| Answer» D. Licensing, Franchising, or Direct Investment | |
| 253. |
A successful _______ is the most valuable resource a company has. |
| A. | Marketing Campaign |
| B. | CEO |
| C. | Product |
| D. | Brand |
| Answer» D. Brand | |
| 254. |
Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the: |
| A. | Polar effect |
| B. | Alteration effect |
| C. | Country-of-origin effect |
| D. | Transferation effect |
| Answer» C. Country-of-origin effect | |
| 255. |
The foundation of the Japaense distribution system is the: |
| A. | Middleman |
| B. | Upperman |
| C. | Small retailer |
| D. | Big retailer |
| Answer» C. Small retailer | |
| 256. |
Three questions are central to strategy. Which is not one of them? |
| A. | When do we compete? |
| B. | With whom do we need to develop key relationships? |
| C. | Where do we compete? |
| D. | How do we compete? |
| Answer» A. When do we compete? | |
| 257. |
There are complaints towards globalization. Which is not one of them? |
| A. | unhealthy dietary patterns |
| B. | legal rights |
| C. | unsustainable consumption |
| D. | loss of local Culture |
| Answer» B. legal rights | |
| 258. |
Web sales are characterized as having which of the following challenging aspects? |
| A. | Delivery of goods |
| B. | Discounts for volume purchase |
| C. | Consumer loyalty |
| D. | Payment |
| Answer» A. Delivery of goods | |
| 259. |
Which of the following external intermediaries does not take title to the goods that they process? |
| A. | Merchant intermediaries |
| B. | Export merchants |
| C. | Trading companies |
| D. | Agent intermediaries |
| Answer» D. Agent intermediaries | |
| 260. |
James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives? |
| A. | Export management company |
| B. | Import management company |
| C. | A jobber |
| D. | A robber |
| Answer» A. Export management company | |
| 261. |
As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets |
| A. | Domestic intermediaries |
| B. | International intermediaries |
| C. | Globally renowned |
| D. | EMC |
| Answer» A. Domestic intermediaries | |
| 262. |
Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer? |
| A. | Foreign-country broker |
| B. | Managing agent |
| C. | Dealer |
| D. | Foreign distributor |
| Answer» D. Foreign distributor | |
| 263. |
Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration? |
| A. | Coverage |
| B. | Control |
| C. | Character |
| D. | Continuity |
| Answer» A. Coverage | |
| 264. |
Which of the following C's must be considered with regard to ownership of the sales force and distribution system? |
| A. | Control |
| B. | Cost |
| C. | Continuity |
| D. | Coverage |
| Answer» A. Control | |
| 265. |
As a result of international trade and global interdependence, countries' inflation rates tend to: |
| A. | increase |
| B. | moderate |
| C. | be unpredictable |
| D. | be unstable |
| Answer» B. moderate | |
| 266. |
Because of trade (and imports), inflation: |
| A. | increases |
| B. | decreases |
| C. | moderates |
| D. | disappears |
| Answer» C. moderates | |
| 267. |
A strong orientation toward the home country is an indication of: |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | all |
| Answer» A. ethnocentricity | |
| 268. |
This is the feeling within a culture that its values are superior to those of foreign cultures. |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | all |
| Answer» A. ethnocentricity | |
| 269. |
A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned |
| A. | Free trade zone |
| B. | Port storage centre |
| C. | Corporate housing unit |
| D. | Manufacturing den |
| Answer» A. Free trade zone | |
| 270. |
In countries with rapid inflation goods are often sold below their cost of replacement |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 271. |
Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 272. |
A _________ exists when various companies producing similar products or services work together to control their markets |
| A. | Inflation period |
| B. | Deflation period |
| C. | Cartel |
| D. | Service |
| Answer» C. Cartel | |
| 273. |
Domestic cartelization is legal in North America |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 274. |
Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
| 275. |
According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize: |
| A. | nonprofit marketing |
| B. | business-to-business marketing |
| C. | consumer marketing |
| D. | integration of the 4 Ps |
| Answer» B. business-to-business marketing | |
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