McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .
Chapters
| 101. |
Which of the following is NOT a business opportunity generated by globalization? |
| A. | Access to low cost labour. |
| B. | Cheap International transport. |
| C. | Currency crises. |
| D. | all |
| Answer» C. Currency crises. | |
| 102. |
With the globalization of markets, the tastes and preferences of consumers world-wide are: |
| A. | Converging upon a global norm. |
| B. | So different that they can be ignored by international organizations. |
| C. | Becoming similar to the tastes and preferences of American consumers. |
| D. | Being encouraged by multinational organizations to become increasingly similar. |
| Answer» A. Converging upon a global norm. | |
| 103. |
The main advantage of a differentiation strategy in international markets lies in that: |
| A. | The focus is taken away from price. |
| B. | Imitators cannot reduce margins. |
| C. | It enables brand stretching and extension. |
| D. | Consumers in foreign markets pay less for the same product. |
| Answer» A. The focus is taken away from price. | |
| 104. |
Simple Global strategy is used in |
| A. | High geographically concentrated strategy & low coordination of activities |
| B. | Low geographically concentrated strategy & high coordination of activities |
| C. | Any of them |
| D. | none |
| Answer» A. High geographically concentrated strategy & low coordination of activities | |
| 105. |
The correct components of the 7-S framework are: |
| A. | Shared values, synergy, systems, strategy, style, staff and structure. |
| B. | Structure, strategy, shared values, style, staff, skills and systems. |
| C. | Strategy, synergy, shared value, standardization, skills, staff and structure. |
| D. | Standards, strategy, style, staff, skills, systems and security. |
| Answer» B. Structure, strategy, shared values, style, staff, skills and systems. | |
| 106. |
Most international trade today is classified as trade in |
| A. | Agricultural products |
| B. | Services |
| C. | Manufactured products |
| D. | Dairy products |
| Answer» C. Manufactured products | |
| 107. |
Export Promotion Organization undertake export marketing communication by- |
| A. | Advertising |
| B. | Sales promotion |
| C. | Public relations |
| D. | All above |
| Answer» D. All above | |
| 108. |
Exports in India are promoted by- |
| A. | India Trade Promotion Organization |
| B. | Export development authority |
| C. | Export Promotion Councils |
| D. | All above |
| Answer» D. All above | |
| 109. |
Innovations tend to take place in |
| A. | Hot countries |
| B. | Moderate countries |
| C. | Cold countries |
| D. | none |
| Answer» A. Hot countries | |
| 110. |
This channel decision is related to the number of middlemen at a particular point or step in the distribution channel. |
| A. | Channel length |
| B. | Channel width |
| C. | Number of channels |
| D. | none |
| Answer» B. Channel width | |
| 111. |
Innovations tend to take place in |
| A. | Hot countries |
| B. | Moderate countries |
| C. | Cold countries |
| D. | all |
| Answer» A. Hot countries | |
| 112. |
An agent located near production sources who is hired by a client to buy new products there is known as a(n) |
| A. | Buying agent |
| B. | Resident buyer |
| C. | EMC |
| D. | Drop shipper |
| Answer» B. Resident buyer | |
| 113. |
This merchant intermediary does not take possession of the goods purchased. |
| A. | Export merchant |
| B. | Export drop shipper |
| C. | Export distributor |
| D. | all |
| Answer» B. Export drop shipper | |
| 114. |
This intermediary takes title to the products it handles. |
| A. | Buying agent |
| B. | EMC |
| C. | Export broker |
| D. | Trading company |
| Answer» D. Trading company | |
| 115. |
When compared to a trading company, an EMC |
| A. | Has more diverse product lines |
| B. | Is more likely to take ownership to merchandise |
| C. | Offers less services |
| D. | Is larger and better financed |
| Answer» C. Offers less services | |
| 116. |
This intermediary is in the best position to overcome problems related to financing and antitrust restrictions. |
| A. | EMC |
| B. | Webb Pomerene association |
| C. | Export trading company |
| D. | all of the above |
| Answer» C. Export trading company | |
| 117. |
The dominant form of the international transportation of merchandise is |
| A. | Air |
| B. | Sea |
| C. | Land |
| D. | all of the above |
| Answer» B. Sea | |
| 118. |
Freight forwarders do not perform this function. |
| A. | Packing advice |
| B. | Freight rate quotation |
| C. | Preparation of customs documents |
| D. | Product pricing |
| Answer» D. Product pricing | |
| 119. |
An association of ocean carriers which join to establish common rules with regard to freight rates and shipping conditions is |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» A. Conference line | |
| 120. |
Members of this group charge identical shipping rates. conference line |
| A. | Independent line |
| B. | Tramp line |
| C. | Chartered line |
| D. | all of the above |
| Answer» A. Independent line | |
| 121. |
This carrier has adopted a dual rate system. |
| A. | Conference line |
| B. | Independent line |
| C. | Tramp line |
| D. | Chartered line |
| Answer» A. Conference line | |
| 122. |
Marine cargo insurance applies to shipments by |
| A. | Air |
| B. | Sea |
| C. | |
| D. | All of the above |
| Answer» D. All of the above | |
| 123. |
The freight forwarder does not specialize in |
| A. | Traffic operations |
| B. | Government export regulations |
| C. | Overseas import regulations |
| D. | Financing |
| Answer» D. Financing | |
| 124. |
For high unit-value, low-turnover specialty goods, a manufacturer can -----------its distribution channel |
| A. | Shorten & narrow |
| B. | Expand & extend |
| C. | Stretch &enlongate |
| D. | all of the above |
| Answer» A. Shorten & narrow | |
| 125. |
Advertising slogans are often proved to be the most effective mean of_____________ to one or more aspects of a product or products. Select correct option: |
| A. | Drawing attention |
| B. | Marketing communication |
| C. | Publicity |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 126. |
Which of the following is NOT a media of advertising? |
| A. | Direct selling |
| B. | Newspaper |
| C. | Radio |
| D. | Television |
| Answer» A. Direct selling | |
| 127. |
Which of the following is NOT a part of marketing communication mix? |
| A. | Telemarketing |
| B. | Public relations |
| C. | Sales promotion |
| D. | Advertising |
| Answer» C. Sales promotion | |
| 128. |
Which of the following statement is TRUE about publicity? |
| A. | Publicity is a tool of direct selling |
| B. | Publicity is a tool of public relations |
| C. | Publicity is a tool of sales promotion |
| D. | Publicity is a tool of advertising |
| Answer» D. Publicity is a tool of advertising | |
| 129. |
Which of the following is NOT a sales promotion technique? |
| A. | Coupons |
| B. | Telephone survey |
| C. | Sample |
| D. | Contests |
| Answer» B. Telephone survey | |
| 130. |
IMC stands for what? |
| A. | Internal marketing communication |
| B. | Integrated marketing communication |
| C. | Integrated managing company |
| D. | Internal marketing communit |
| Answer» B. Integrated marketing communication | |
| 131. |
What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies? |
| A. | More narrowcasting and less broadcasting |
| B. | Less broadcasting and more narrowcasting |
| C. | Less narrowcasting and broadcasting |
| D. | More narrowcasting and broadcasting |
| Answer» D. More narrowcasting and broadcasting | |
| 132. |
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? |
| A. | Persuasive advertising |
| B. | Informative advertising |
| C. | Comparative advertising |
| D. | Institutional advertising |
| Answer» C. Comparative advertising | |
| 133. |
All of the following are the logistics functions EXCEPT? |
| A. | Order processing |
| B. | Warehousing |
| C. | Inventory management |
| D. | Retailing |
| Answer» C. Inventory management | |
| 134. |
This channel decision is related to the number of middlemen at a particular point or step In the distribution channel. |
| A. | channel length |
| B. | channel width |
| C. | number of channels |
| D. | all of the above |
| Answer» A. channel length | |
| 135. |
A product with a low-price image requires .....distribution. |
| A. | intensive |
| B. | selective |
| C. | exclusive |
| D. | all of the above |
| Answer» B. selective | |
| 136. |
Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is |
| A. | intensive |
| B. | exclusive |
| C. | selective |
| D. | all of the above |
| Answer» A. intensive | |
| 137. |
This is not a characteristic of Japanese distribution channels. |
| A. | multiple layers of wholesalers |
| B. | few small retailers |
| C. | retailers placing frequent but small orders |
| D. | close personal relationships between wholesalers and retailers |
| Answer» B. few small retailers | |
| 138. |
Japan’s keiretsu system does not have this characteristic. |
| A. | cross-ownership of equity |
| B. | close ties to the group’s main bank |
| C. | product-market ties with the other firms in the group |
| D. | limited diversification |
| Answer» B. close ties to the group’s main bank | |
| 139. |
Which of the following is not a characteristic of Japan’s keiretsu system? |
| A. | cross ownership |
| B. | lack of bank's involvement |
| C. | product-market ties among members |
| D. | All of the above |
| Answer» D. All of the above | |
| 140. |
This service of the U.S. Department of Commerce provides a custom overseas search to A U.S. manufacturer interested in foreign representation. |
| A. | Export Trading Company Contact Facilitation Service |
| B. | World Traders Data Reports |
| C. | Agent/Distributor Service |
| D. | All of the above |
| Answer» B. World Traders Data Reports | |
| 141. |
To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should |
| A. | insist on an evergreen contract |
| B. | renew agreements without changing the language of prior texts |
| C. | include "just cause" termination provisions |
| D. | avoid having specific expiration dates |
| Answer» C. include "just cause" termination provisions | |
| 142. |
This practice is illegal. |
| A. | gray marketing |
| B. | parallel distribution |
| C. | black market |
| D. | all of the above |
| Answer» C. black market | |
| 143. |
This condition will cause the U.S. Customs to refuse issuing an exclusion order to Protect a mark owner from gray marketing. |
| A. | registration of the trademark with the Trademark Office |
| B. | registration of the trademark with the Treasury Department |
| C. | order sought by an independent U.S. firm |
| D. | order sought by a foreign firm |
| Answer» C. order sought by an independent U.S. firm | |
| 144. |
When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» D. none of the above | |
| 145. |
Decentralization is likely in the case of |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | geocentricity |
| D. | none of the above |
| Answer» B. polycentricity | |
| 146. |
A strong orientation to the host country is known as geocentricity. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 147. |
This kind of orientation often results in duplication of effort among overseas subsidiaries. |
| A. | ethnocentricity |
| B. | polycentricity |
| C. | egocentricity |
| D. | none of the above |
| Answer» B. polycentricity | |
| 148. |
Polycentricity usually results in uniform marketing. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 149. |
When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are |
| A. | ethnocentric |
| B. | polycentric |
| C. | U.S.-centric |
| D. | geocentric |
| Answer» B. polycentric | |
| 150. |
A geocentric firm does not identify itself with a particular country. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» A. True | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.