McqMate
| 101. |
Our memory for skills, such as riding a bike |
| A. | implicit memory |
| B. | explicit memory |
| C. | echoic memory |
| D. | iconic memory |
| Answer» A. implicit memory | |
| 102. |
Implicit memory is to the ______ as explicit memory is to the _____ |
| A. | hippocampus/ cerebellum |
| B. | cerebellum/ hippocampus |
| C. | corpus callosum/ hippocampus |
| D. | hippocampus/ cerebellum |
| Answer» B. cerebellum/ hippocampus | |
| 103. |
The mental processing of retrieval of information from memory. |
| A. | recognition |
| B. | relearning |
| C. | learning |
| D. | recall |
| Answer» D. recall | |
| 104. |
When choices are given, it is much easier to identify genuine ones. A multiple choice test is a good example |
| A. | recall |
| B. | relearning |
| C. | recognition |
| D. | deja vu |
| Answer» C. recognition | |
| 105. |
This person studied memory retention by stringing together non sense syllable and memorizing them |
| A. | herman ebbinghaus |
| B. | skinner |
| C. | thorndike |
| D. | freud |
| Answer» A. herman ebbinghaus | |
| 106. |
Using the acronym VIBGYOR to studying the colors of the rainbow. This is a good example of |
| A. | spacing effect |
| B. | visual encoding |
| C. | acoustic encoding |
| D. | mnemonics |
| Answer» D. mnemonics | |
| 107. |
Encoding information by its meaning to us |
| A. | semantic |
| B. | echoic |
| C. | iconic |
| D. | chunking |
| Answer» A. semantic | |
| 108. |
This person studied the effects of misinformation and false memories |
| A. | ebbinghaus |
| B. | loftus |
| C. | pavlov |
| D. | bandura |
| Answer» B. loftus | |
| 109. |
Which factors were included in Sternberg's triarchic theory of intelligence |
| A. | tacit, perceptual and interpersonal knowledge |
| B. | analytic thought, creativity and practical knowledge |
| C. | crystallized, fluid and artificial intelligence |
| D. | general intelligence, crystallized knowledge and creativity |
| Answer» B. analytic thought, creativity and practical knowledge | |
| 110. |
How many factors did Thurstone associate with intelligence? |
| A. | 12 |
| B. | 7 |
| C. | 2 |
| D. | 3 |
| Answer» B. 7 | |
| 111. |
Which of these factors was not included in Thurstone's theory of intelligence? |
| A. | spacial ability |
| B. | memory |
| C. | inductive reasoning |
| D. | deductive reasoning |
| Answer» D. deductive reasoning | |
| 112. |
Spiritual and existential intelligence were included in whose theory of intelligence? |
| A. | gardner |
| B. | sternberg |
| C. | binet |
| D. | lashley |
| Answer» A. gardner | |
| 113. |
Intrapersonal intelligence can be characterized by which of the following processes? |
| A. | communication abilities |
| B. | self- reflection and self- awareness |
| C. | musical empathy |
| D. | team cooperation |
| Answer» B. self- reflection and self- awareness | |
| 114. |
According to Carroll's model of intelligence, at which level are fluid ability and crystallized intelligence located? |
| A. | highest level |
| B. | lowest level |
| C. | sub-intelligence level |
| D. | intermediate level |
| Answer» D. intermediate level | |
| 115. |
Which of the following do Gardner's intelligence correlate with? |
| A. | task capacities |
| B. | each other |
| C. | age |
| D. | crystallized intelligence |
| Answer» B. each other | |
| 116. |
Which test provides scores for verbal IQ, performance IQ, verbal comprehension, working memory, perceptual organization and processing speed? |
| A. | wais-iii |
| B. | binet |
| C. | sternberg\s intelligence quotient |
| D. | stanford |
| Answer» A. wais-iii | |
| 117. |
Spearman devised which form of factor analysis? |
| A. | structural |
| B. | explorative |
| C. | principle components |
| D. | rotated |
| Answer» C. principle components | |
| 118. |
The concept of primary mental abilities was proposed by which of the following? |
| A. | mcclelland |
| B. | thurstone |
| C. | simon |
| D. | newell |
| Answer» B. thurstone | |
| 119. |
How many mental abilities were identified by Guildford? |
| A. | 0 |
| B. | 44 |
| C. | 120 |
| D. | 32 |
| Answer» C. 120 | |
| 120. |
Cattell identified which two forms of intelligence? |
| A. | artificial and natural intelligence |
| B. | musical and tactile abilities |
| C. | crystallized and fluid intelligence |
| D. | mental abilities and skills |
| Answer» C. crystallized and fluid intelligence | |
| 121. |
Intelligence can be defined as |
| A. | knowledge of a great many facts |
| B. | ability to get good grades in school |
| C. | all the factors that make one person different from another |
| D. | ability to think abstractly and ;earn from experience |
| Answer» D. ability to think abstractly and ;earn from experience | |
| 122. |
. The leading cause of mental retardation is believed to be |
| A. | inherited traits |
| B. | environmental factors |
| C. | organic brain syndrome |
| D. | fetal alcohol syndrome |
| Answer» D. fetal alcohol syndrome | |
| 123. |
The first intelligence test was designed by two French men |
| A. | binet and simon |
| B. | allen and honzik |
| C. | anastasi and forguson |
| D. | weschlar and fechner |
| Answer» A. binet and simon | |
| 124. |
In the formula for IQ, CA stands for |
| A. | comparative age |
| B. | chronological age |
| C. | computation argument |
| D. | contrasting arrangements |
| Answer» B. chronological age | |
| 125. |
The belief that intelligence is a general ability is a result of the work of |
| A. | binet |
| B. | gardner |
| C. | sternberg |
| D. | spearman |
| Answer» D. spearman | |
| 126. |
In the normal distribution curve of intelligence test scores, the mean IQ score is set at |
| A. | 110 |
| B. | 100 |
| C. | 90 |
| D. | what most people score |
| Answer» B. 100 | |
| 127. |
In relation to the development of intelligence, the results of twin studies indicate that |
| A. | genetic factors are more important than environmental factors |
| B. | environmental factors are more important than genetic factors |
| C. | neither genetic nor environmental factors are important |
| D. | both genetic and environmental factors are important |
| Answer» D. both genetic and environmental factors are important | |
| 128. |
If it is demonstrated that an intelligence test discriminates against certain ethnic groups, then it can be said that the test |
| A. | is reliable |
| B. | has used standardisation sample |
| C. | is valid |
| D. | has culture bias |
| Answer» D. has culture bias | |
| 129. |
If an intelligence test measures consistently what it is supposed to be measuring each time it is used, then it is said that the test is |
| A. | based on normal distribution |
| B. | standardised |
| C. | valid |
| D. | reliable |
| Answer» D. reliable | |
| 130. |
Weschler's intelligence tests were designed to test |
| A. | verbal intelligence |
| B. | non-verbal intelligence |
| C. | crystallized and fluid intelligence |
| D. | verbal and non-verbal intelligence |
| Answer» D. verbal and non-verbal intelligence | |
| 131. |
Which of the following is not of Gardner's multiple intelligences? |
| A. | spatial |
| B. | linguistic |
| C. | musical |
| D. | creative |
| Answer» D. creative | |
| 132. |
What do the initials IQ stand for? |
| A. | investment in education quotient |
| B. | intellect quotient |
| C. | intelligence question |
| D. | intelligence quotient |
| Answer» D. intelligence quotient | |
| 133. |
According to Spearman, what does 'g' stand for? |
| A. | general knowledge |
| B. | group intelligence |
| C. | green\s intelligence criteria |
| D. | general intelligence |
| Answer» D. general intelligence | |
| 134. |
Which are the main components of Speaman's two factor theory of intelligence? |
| A. | visual ability |
| B. | spatial ability |
| C. | specific intelligence and general intelligence |
| D. | emotional abilities and cognitive abilities |
| Answer» B. spatial ability | |
| 135. |
Approximately how many trait words for personality are there in the English language? |
| A. | 18000 |
| B. | 1000 |
| C. | 10000 |
| D. | 500 |
| Answer» A. 18000 | |
| 136. |
When analyzing a past president to describe his personality by coding letters or speeches he has written, you are using a process called |
| A. | big five |
| B. | content analysis |
| C. | personality assumptions |
| D. | cognitive approach |
| Answer» B. content analysis | |
| 137. |
Ancient Greeks hypothesized that there were four different personality characteristic. they are |
| A. | irritability, optimism, pessimism, calmness |
| B. | calmness, depression, pessimism, irritability |
| C. | depression, irritability, pessimism, optimism |
| D. | irritability, depression, optimism, calmness |
| Answer» D. irritability, depression, optimism, calmness | |
| 138. |
In the Big Five personality dimensions, behaviours such as speaking fluently, displaying ambition, and exhibiting a high degree of intelligence is |
| A. | agreeableness |
| B. | openness |
| C. | extraversion |
| D. | conscientiousness |
| Answer» D. conscientiousness | |
| 139. |
Psychologists seek to understand Rob's personality through his thoughts, beliefs and their impact on his behaviour in certain situations. This is known as |
| A. | trait approach |
| B. | humanistic approach |
| C. | cognitive approach |
| D. | psychoanalytic approach |
| Answer» C. cognitive approach | |
| 140. |
Personality trait model that researches three factors: extraversion, neuroticism and psychoticism, is called |
| A. | eyesenck\s trait model |
| B. | myers-briggs type indication |
| C. | cattell\s 16 pf |
| D. | big five |
| Answer» A. eyesenck\s trait model | |
| 141. |
What is the trait approach to personality? |
| A. | assumes that people are motivated by unconscious emotional conflicts |
| B. | assumes that each individual has stable personality characteristics |
| C. | assumes that people\s thoughts and beliefs are central to personality |
| D. | assumes that people are motivated by conflicts originating in childhood |
| Answer» B. assumes that each individual has stable personality characteristics | |
| 142. |
According to William Sheldon's theory of Personality, which one best describes a person who is sensitive and intellectual? |
| A. | conservative |
| B. | endomorph |
| C. | mesomorph |
| D. | ectomorph |
| Answer» D. ectomorph | |
| 143. |
Eyesenck originally developed ___, a highly researched factor theory of personality. |
| A. | interpersonal trait model |
| B. | sixteen factor model |
| C. | three factor model |
| D. | big five |
| Answer» C. three factor model | |
| 144. |
The id, ego and superego can be best characterized as |
| A. | part of neocortex |
| B. | located in the occipital lobe |
| C. | systems that make up personality |
| D. | none of the above |
| Answer» C. systems that make up personality | |
| 145. |
The attribution of one's own unacceptable urges or qualities to others |
| A. | regression |
| B. | repression |
| C. | projection |
| D. | denial |
| Answer» C. projection | |
| 146. |
Albert Bandura was a proponent of which perspective of personality? |
| A. | psychoanalytic |
| B. | social cognitive |
| C. | behaviourist |
| D. | humanistic |
| Answer» B. social cognitive | |
| 147. |
People who rate high on the personality trait of ____ tend to be upbeat, optimistic and sociable. |
| A. | introversion |
| B. | neuroticism |
| C. | extraversion |
| D. | agreeableness |
| Answer» C. extraversion | |
| 148. |
A trait of personality that identifies extraversion, neuroticism, agreeableness,
|
| A. | five factor model |
| B. | 16 personality factors |
| C. | surface trait model |
| D. | source trait model |
| Answer» A. five factor model | |
| 149. |
Personality characteristics or attributes that can easily be inferred from observable behaviour are |
| A. | traits |
| B. | source traits |
| C. | surface traits |
| D. | self-concepts |
| Answer» C. surface traits | |
| 150. |
Proponents of trait theory include |
| A. | karen horney, albert bandura |
| B. | raymond cattell, hans eyesenck |
| C. | alfred adler, raymond cattell |
| D. | hans eyesenck, albert bandura |
| Answer» B. raymond cattell, hans eyesenck | |
| 151. |
Self- report inventories are ______ test, while projective tests are more ____ |
| A. | vague; clear |
| B. | subjective; objective |
| C. | objective; subjective |
| D. | difficult; easy |
| Answer» C. objective; subjective | |
| 152. |
A model proposed by Albert Bandura that explains human functioning and
|
| A. | reciprocal determinism |
| B. | self-efficacy |
| C. | trait theory |
| D. | sublimination |
| Answer» A. reciprocal determinism | |
| 153. |
The Neo-Freudians include |
| A. | hans eyesenck, karen horney, albert bandura |
| B. | carl rogers, sigmund freud, alfred adler |
| C. | carl jung, karen horney, alfred adler |
| D. | alfred adler, albert bandura |
| Answer» C. carl jung, karen horney, alfred adler | |
| 154. |
A relatively stable, enduring predisposition to consistently behave in a certain way |
| A. | trait |
| B. | surface trait |
| C. | self- concept |
| D. | actualizing tendency |
| Answer» A. trait | |
| 155. |
The ______ is the set of perceptions and beliefs that you have about yourself, including your nature, your personal qualities and your typical behaviour. |
| A. | actualizing tendency |
| B. | conditional positive regard |
| C. | self- concept |
| D. | unconditional positive regard |
| Answer» C. self- concept | |
| 156. |
If you were to kick the dog after a hard day at office, you would be using |
| A. | displacement |
| B. | projection |
| C. | reaction formation |
| D. | rationalization |
| Answer» A. displacement | |
| 157. |
Allport's idea that the traits around which someone organizes their life are called _____ traits. |
| A. | cardinal |
| B. | secondary |
| C. | central |
| D. | source |
| Answer» A. cardinal | |
| 158. |
Both the terms 'emotion' and 'motivation' came from the same Latin root |
| A. | movement |
| B. | move |
| C. | moment |
| D. | movere |
| Answer» D. movere | |
| 159. |
People from differewnt cultures can recognize which facial expressions? |
| A. | fear |
| B. | anger |
| C. | disgust |
| D. | all of these |
| Answer» D. all of these | |
| 160. |
Relatively high levels of physiological arousal would most likely interfere with effectively |
| A. | enjoying a television football game |
| B. | solving a crossword puzzle |
| C. | washing dishes |
| D. | riding a bicycle |
| Answer» B. solving a crossword puzzle | |
| 161. |
The author of the Hierarchical theory of motivation is |
| A. | o.h. mowrer |
| B. | mcclelland |
| C. | j.w. atkinson |
| D. | a.h. maslow |
| Answer» D. a.h. maslow | |
| 162. |
Social needs activate the organism to |
| A. | provide for physiological deficits |
| B. | seek pleasure |
| C. | avoid pain |
| D. | gain status and recognition |
| Answer» D. gain status and recognition | |
| 163. |
Gregariousness is a/ an |
| A. | social motive |
| B. | biological motive |
| C. | psychological motive |
| D. | personal motive |
| Answer» A. social motive | |
| 164. |
Individual's life goal is |
| A. | social motive |
| B. | biological motive |
| C. | personal motive |
| D. | an instinct |
| Answer» C. personal motive | |
| 165. |
The brain site most likely involved in fear is |
| A. | midbrain |
| B. | left hemisphere |
| C. | right hemisphere |
| D. | amygdala |
| Answer» D. amygdala | |
| 166. |
Which theory holds that we are afraid because we run or are angry because we strike? |
| A. | attribution |
| B. | james-lange |
| C. | cannon-bard |
| D. | cognitive |
| Answer» B. james-lange | |
| 167. |
Motivation can be understood as an interaction between |
| A. | approach and avoidance gradient |
| B. | wactor and valence |
| C. | life space and approach gradient |
| D. | arousal and effort |
| Answer» D. arousal and effort | |
| 168. |
As motivation is closely related to effort, the emotion is related to |
| A. | happiness |
| B. | instinct |
| C. | displacement behaviour |
| D. | conflict |
| Answer» A. happiness | |
| 169. |
According to Walter Cannon, |
| A. | animals without a sympathetic nervous system can still experience emotion |
| B. | animals without an amygdala cannot experience emotion |
| C. | emotion can never be experienced until the body has time to react |
| D. | the parasympathetic nervous system is responsible for the feeling of emotions |
| Answer» A. animals without a sympathetic nervous system can still experience emotion | |
| 170. |
The relative strength of the drives of hunger, thirst and sex have been studied experimentally in the white rat by |
| A. | learning method |
| B. | obstruction method |
| C. | activity wheel |
| D. | the choice and preference method |
| Answer» B. obstruction method | |
| 171. |
Maslow viewed that motivated behaviour is |
| A. | need related |
| B. | a vector |
| C. | a valence |
| D. | an approach gradient |
| Answer» A. need related | |
| 172. |
All the following emotions are universal except |
| A. | hopefulness |
| B. | surprise |
| C. | happiness |
| D. | contempt |
| Answer» A. hopefulness | |
| 173. |
According to William James High credibility, high word of mouth and news value are the features of_________. |
| A. | public relations. |
| B. | publicity. |
| C. | advertising. |
| D. | promotion. |
| Answer» B. publicity. | |
| 174. |
__________is a defamation in a tangible medium like print, internet or broadcast. |
| A. | slander. |
| B. | libel. |
| C. | propaganda. |
| D. | publicity. |
| Answer» B. libel. | |
| 175. |
_________is the measure of commitment in customer preferences, based on degree of satisfaction. |
| A. | customer equity. |
| B. | brand identity. |
| C. | customer loyalty. |
| D. | brand essence. |
| Answer» C. customer loyalty. | |
| 176. |
PR for a corporation integrated as part of the company's strategic objectives is called as_________. |
| A. | global communications. |
| B. | integrated communications. |
| C. | corporate communications. |
| D. | international communications. |
| Answer» C. corporate communications. | |
| 177. |
Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________. |
| A. | crisis management. |
| B. | resource management |
| C. | plan management. |
| D. | market management. |
| Answer» A. crisis management. | |
| 178. |
__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders. |
| A. | internet pr. |
| B. | e-pr. |
| C. | web pr. |
| D. | ip pr. |
| Answer» B. e-pr. | |
| 179. |
The following which is the four class model of PR__________. |
| A. | press agentry/publicity. |
| B. | one way asymmetrical model. |
| C. | one way symmetrical model. |
| D. | public model |
| Answer» A. press agentry/publicity. | |
| 180. |
A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________. |
| A. | integrated campaign. |
| B. | imc. |
| C. | ad programs. |
| D. | publicity. |
| Answer» A. integrated campaign. | |
| 181. |
The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________. |
| A. | propaganda. |
| B. | public opinion. |
| C. | public affairs. |
| D. | publicity. |
| Answer» C. public affairs. | |
| 182. |
A press release format designed for the online media world links, videos and pictures is called as_________. |
| A. | social media release. |
| B. | out door release. |
| C. | web release. |
| D. | club release. |
| Answer» A. social media release. | |
| 183. |
A media relating to different market sectors for a product or service is called as_______. |
| A. | vertical media. |
| B. | horizontal media. |
| C. | straight media. |
| D. | diverted media. |
| Answer» A. vertical media. | |
| 184. |
__________is the standard wording about a company that usually appears near the bottom of all company issued press releases. |
| A. | boilerplate. |
| B. | jump cut. |
| C. | credit line. |
| D. | by line. |
| Answer» A. boilerplate. | |
| 185. |
___________publicity is the publicity accompanying unplanned events. |
| A. | spontaneous. |
| B. | . grapevine. |
| C. | corporate. |
| D. | global. |
| Answer» A. spontaneous. | |
| 186. |
_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising. |
| A. | marketing. |
| B. | planning. |
| C. | advertising. |
| D. | administrative. |
| Answer» A. marketing. | |
Done Reading?