McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 251. |
Marketing services agencies includes |
| A. | Marketing consulting firms |
| B. | Media firms |
| C. | Marketing research firms |
| D. | All of above |
| Answer» D. All of above | |
| 252. |
Factors that can help in differentiation of services includes |
| A. | delivery and installation |
| B. | customer training and consultation |
| C. | ordering ease |
| D. | all of above |
| Answer» D. all of above | |
| 253. |
Degree to which manufactured units are identical and meet specification given by customersis classified as |
| A. | reliability |
| B. | durability |
| C. | performance quality |
| D. | conformance quality |
| Answer» D. conformance quality | |
| 254. |
Which sector should have the most concern for environmental issues? |
| A. | Transport services |
| B. | Professional and Business Services |
| C. | Wholesale and Retail Trade |
| D. | Education and Health Services |
| Answer» A. Transport services | |
| 255. |
Traditional service classification schemes include all of the following except: |
| A. | the degree of tangibility |
| B. | skill level of the provider |
| C. | appearance of the provider |
| D. | the goal of the service providers |
| Answer» D. the goal of the service providers | |
| 256. |
An e-service is a (an) __________ available via the net. |
| A. | service |
| B. | business process |
| C. | application |
| D. | all of the above |
| Answer» D. all of the above | |
| 257. |
The growth in the number of time-pressured consumers has led to an increase in timesavingservices such as: |
| A. | Restaurants |
| B. | Housekeeping |
| C. | Hairstyling shops |
| D. | All of the above |
| Answer» D. All of the above | |
| 258. |
If you are staying in a five star hotel, you are an |
| A. | Extra high budgeted tourist |
| B. | Guest of the hotel |
| C. | Middle budgeted tourist |
| D. | Guest of the company that has invited you |
| Answer» A. Extra high budgeted tourist | |
| 259. |
A Dharamshala is suitable for |
| A. | Those business man who can stay in graded hotels |
| B. | Low income families |
| C. | Only rich merchants |
| D. | All the above |
| Answer» B. Low income families | |
| 260. |
What is the main feature of a time share establishment |
| A. | It is a private property |
| B. | Its rooms / resources are shared by guests / tourists according to specified time schedules. |
| C. | It is a facility of one star grade |
| D. | None of these |
| Answer» B. Its rooms / resources are shared by guests / tourists according to specified time schedules. | |
| 261. |
Community-driven tourism planning to ensure that tourism develops in harmony with community wishes is an example of a solution to what problem in terms of destinations? |
| A. | Conflict within tourist resorts |
| B. | Conflict in shared destinations |
| C. | A Lack of complementarity |
| D. | A Cultural Appraisal |
| Answer» B. Conflict in shared destinations | |
| 262. |
In terms of a destination, what do attractions do? |
| A. | Support visitors at the destination |
| B. | Reduce tension between visitors and residents |
| C. | Generate the visit to a destination |
| D. | Inform local residents of the benefits of tourism |
| Answer» C. Generate the visit to a destination | |
| 263. |
The increased professionalism in the management of attractions has resulted in, what? |
| A. | The adoption of marketing philosophy |
| B. | Better training for personnel |
| C. | Closer match between the market and the supply of attractions |
| D. | All of the Above |
| Answer» D. All of the Above | |
| 264. |
Amenities, support facilities and services, tend to be operated by what type of enterprises? |
| A. | Medium and Large-Sized enterprises |
| B. | Small and Large-sized enterprises |
| C. | Small and Medium-sized enterprises |
| D. | Large-sized enterprises |
| Answer» C. Small and Medium-sized enterprises | |
| 265. |
Park and Ride Schemes, Cycle Ways and Explorer Buses are examples of what? |
| A. | Attractions |
| B. | Amenities |
| C. | Innovative Ancillary services |
| D. | Innovative transport provision |
| Answer» D. Innovative transport provision | |
| 266. |
What does DMO stand for? |
| A. | Demand Marketing Organization |
| B. | Demand Management Organization |
| C. | Destination Marketing Organization |
| D. | Destination Management Organization |
| Answer» D. Destination Management Organization | |
| 267. |
Investment, Capacity Constraints and Tourist Impacts are examples of what? |
| A. | Supply Side Factors |
| B. | Demand Side Factors |
| C. | Destination Factors |
| D. | Marketing Factors |
| Answer» A. Supply Side Factors | |
| 268. |
The channel alternative need to be assessed on basis of |
| A. | Economic criteria |
| B. | Control criteria |
| C. | Adaptive criteria |
| D. | All of the above |
| Answer» D. All of the above | |
| 269. |
The purpose of any service business is to: |
| A. | maximize short-term profit |
| B. | attract new customers |
| C. | boost short-term sales |
| D. | create and maintain profitable customers |
| Answer» D. create and maintain profitable customers | |
| 270. |
The two main industries that comprise the activities we call tourism are: |
| A. | computer and Internet industries |
| B. | hospitality and travel industries |
| C. | fashion and accessories industries |
| D. | furniture and home improvement industries |
| Answer» B. hospitality and travel industries | |
| 271. |
Industries that do not compromise the activities that are called tourism is. |
| A. | the restaurant and travel industries |
| B. | the hospitality and travel industries |
| C. | the mining and groceries |
| D. | the hospitality and destination industries |
| Answer» C. the mining and groceries | |
| 272. |
What does FMCG stand for? |
| A. | 'free moving consumer goods' |
| B. | 'fast moving consultation groups' |
| C. | 'fast moving consumer groups' |
| D. | 'fast moving consumer goods' |
| Answer» C. 'fast moving consumer groups' | |
| 273. |
Service is somewhat like a rental. The statement is |
| A. | incorrect |
| B. | correct |
| C. | somewhat correct |
| D. | none of the above |
| Answer» B. correct | |
| 274. |
Services Marketing is an attractive field of study for India because: |
| A. | Services contribute to more than half of India’s GDP |
| B. | Services are delivered by more than half of India’s population |
| C. | Services are more important than agriculture and manufacturing |
| D. | All of the above |
| Answer» A. Services contribute to more than half of India’s GDP | |
| 275. |
You watch the scenery while travelling in a bus from one city to another. This is an example of |
| A. | superior service quality |
| B. | by‐service |
| C. | waste service |
| D. | augmented service |
| Answer» B. by‐service | |
| 276. |
The target group for Education loans is _______ |
| A. | All colleges |
| B. | All parents |
| C. | Meritorious students seeking higher Education |
| D. | All of these |
| Answer» C. Meritorious students seeking higher Education | |
| 277. |
Customization’ means __________ |
| A. | Tailor-made products and services for each customer |
| B. | Customers selling goods |
| C. | Tailor-made products for each staff |
| D. | A selling process |
| Answer» A. Tailor-made products and services for each customer | |
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