The concentration of all marketing efforts on one selected segment within the total market.

Related MCQs

• The concentration of all marketing efforts on one selected segment within the total market.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
• Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?