when the same ad message is repeated due to higher frequency is causes ____

Related MCQs

• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
• __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
• ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles
• _____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.