__________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.

Related MCQs

• Manufacturers direct most of their sales promotional dollars toward which of the following groups?
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
• Which type of promotion uses buying allowances, push money, and free goods?
• The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n):
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.
• Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.