According to whom “ a product lifecycle is very much similar to human life cycle.”

Related MCQs

• In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
• The customers in growth stage of life cycle of products are classified as:
• A product with the …………… is a green product.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
• A true definition of a product is the detailed version of the product only if it is stated in