Q.

An example of a segmented market would be:

A. Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'.
B. high-income and low-income consumers being treated the same at departmental stores
C. a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
Answer» D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
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