Segmentation of a market requires the markets to be:

Related MCQs

• Segmentation by benefits sought is a type of product-related segmentation:
• For effective market segmentation, the market must be
• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
• Which of the following is part of the demographic segmentation for consumer markets?
• The major segmentation variables for rural markets refers to which of the following?
• Consider the following statements regarding rural markets: i. Small number of small markets ii. Poor availability of suitable dealers iii. Low density of shops per village and high variation in their concentration iv. Inadequate bank and credit facilities to rural retailers Which statement is incorrect?
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Why is market segmentation carried out?
• To be effective, the process of market segmentation must meet which of the following basic requirements?
• Before beginning the market segmentation process, a firm should: