All of the following would be ways to segment within the category of behavioural variable segmentation except:

Related MCQs

• When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Readiness stage and attitude towards product are major segmentation variable in which category?
• Segmentation by benefits sought is a type of product-related segmentation:
• Marketing to urban and rural markets may differ in all of the following ways except which?
• Lifestyle is an example of which type of segmentation variable?
• Loyalty status is an example of which type of segmentation variable?
• To be effective, the process of market segmentation must meet which of the following basic requirements?
• Which of the following is part of the demographic segmentation for consumer markets?
• The major segmentation variables for rural markets refers to which of the following?