Lifestyle is an example of which type of segmentation variable?

Related MCQs

• Lifestyle segmentation is about:
• Segmentation by benefits sought is a type of product-related segmentation:
• Loyalty status is an example of which type of segmentation variable?
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Readiness stage and attitude towards product are major segmentation variable in which category?
• All of the following would be ways to segment within the category of behavioural variable segmentation except:
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:
• Rural lifestyle changes with village size due to variation in
• Which basis is used for geographic segmentation of rural areas?