Lifestyle segmentation is about:

Related MCQs

• Lifestyle is an example of which type of segmentation variable?
• Segmentation by benefits sought is a type of product-related segmentation:
• Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
• Rural lifestyle changes with village size due to variation in
• Which basis is used for geographic segmentation of rural areas?
• For effective market segmentation, the market must be
• Segmentation of a market requires the markets to be:
• Demographic segmentation in rural marketing is done on the basis of
• Psychographic segmentation is based on:
• Which of the following is not an example of a behavioural variable in rural market segmentation?