The group of elements price, product, promotion and place constitute

Related MCQs

• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• The five product levels constitute a ________. At each level more, customer value is added.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.
• In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
• The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:
• The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
• The customer will judge the offering by three basis elements: ________, services mix and quality, and price.