Marketing solved MCQs

1.   …………. channel is also called as zero level marketing channel.

a. indirect

B. direct

c. vertical

d. multilevel

2.   Good marketing is no accident, but a result of careful planning & ………

a. research

B. strategies

c. selling

d. execution

3. …………… starts with determining customers’ wants & ends with satisfaction of those wants.

a. product

B. selling

c. marketing

d. promotion

4. Advertising is …………..in nature.

a. special

B. personal

c. non-personal

d. private

5. Marketing research acts as ……….. for accurate decision making.

a. facilitator

B. underwriter

c. sponsor

d. guarantor

6. Appropriate marketing mix would ………….. the profit of an organisation.

a. curtail

B. dwindle

c. increase

d. decrease

7. A ………….. is the actual container , covering or wrapping to protect the product.

a. design

B. packaging

c. label

d. brand

8. ………..is the first step in personal selling.

a. cpresentation

B. prospecting

c. approach

d. follow up

9. Product planning implies devising …….. For the market.

a. products

B. distribution

c. buying

d. selling

10. ……….. Data is the information about the population.

a. government

B. formal

c. informal

d. census

11. …………..awards are given to those customers who are eligible to the organisation and product.

a. national

B. jury

c. state

d. patronage

12.   Ethics is a branch of …………… which is concerned with human conduct.

a. psychology

B. physiology

c. philosophy

d. sociology

13.   Sales promotion involves ………….. term incentives given by seller to promote sales.

a. standard

B. short

c. medium

d. long

14. Buying decision process starts with …………….

a. purchase decision

B. information search

c. evaluating options

d. need identification

15.    ……….. is the essence of marketing.

a. exchange

B. money

c. time

d. place

16.    …………… marketing mix use of electronic devices such as computer.

a. digital

B. social

c. green

d. rural

17.    ………. Is not a component of MIS.

a. mdss

B. niche marketing

c. marketing intelligence

d. internal records

18. Non conventional rural centric media include ……………

a. radio

B. newspaper

c. television

d. folk

19. ……….. is a study of variables of population such as age, gender etc.

a. phisiographic

B. psychographic

c. demographic

d. sociographic

20.   ………….. refers to repeat purchases by the existing customers.

a. brand image

B. brand equity

c. brand loyalty

d. flank defense

21. …………. Coined the expression 'Marketing Mix'

a. philips kotler

B. henry fayol

c. williams stanton

d. james culliton

22. ……….. Part of product that carries information about the product & seller.

a. brand

B. design

c. label

d. package

23. ……….. Refers to reduction in price of the product.

a. extension

B. discount

c. premium

d. offer

24. Redesigning enables ………….. Of the brand.

a. repositioning

B. reproducing

c. endorsement

d. restructuring

25. Marketing ……….. Creates time , place & possession utility.

a. department

B. idea

c. plan

d. channels

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