Marketing Solved MCQs

1.

  …………. channel is also called as zero level marketing channel.

A. indirect
B. direct
C. vertical
D. multilevel
Answer» B. direct
2.

  Good marketing is no accident, but a result of careful planning & ………

A. research
B. strategies
C. selling
D. execution
Answer» D. execution
3.

…………… starts with determining customers’ wants & ends with satisfaction of those wants.

A. product
B. selling
C. marketing
D. promotion
Answer» C. marketing
4.

Advertising is …………..in nature.

A. special
B. personal
C. non-personal
D. private
Answer» C. non-personal
5.

Marketing research acts as ……….. for accurate decision making.

A. facilitator
B. underwriter
C. sponsor
D. guarantor
Answer» A. facilitator
6.

Appropriate marketing mix would ………….. the profit of an organisation.

A. curtail
B. dwindle
C. increase
D. decrease
Answer» C. increase
7.

A ………….. is the actual container , covering or wrapping to protect the product.

A. design
B. packaging
C. label
D. brand
Answer» B. packaging
8.

………..is the first step in personal selling.

A. cpresentation
B. prospecting
C. approach
D. follow up
Answer» C. approach
9.

Product planning implies devising …….. For the market.

A. products
B. distribution
C. buying
D. selling
Answer» A. products
10.

……….. Data is the information about the population.

A. government
B. formal
C. informal
D. census
Answer» D. census
11.

…………..awards are given to those customers who are eligible to the organisation and product.

A. national
B. jury
C. state
D. patronage
Answer» B. jury
12.

  Ethics is a branch of …………… which is concerned with human conduct.

A. psychology
B. physiology
C. philosophy
D. sociology
Answer» C. philosophy
13.

  Sales promotion involves ………….. term incentives given by seller to promote sales.

A. standard
B. short
C. medium
D. long
Answer» B. short
14.

Buying decision process starts with …………….

A. purchase decision
B. information search
C. evaluating options
D. need identification
Answer» D. need identification
15.

   ……….. is the essence of marketing.

A. exchange
B. money
C. time
D. place
Answer» A. exchange
16.

   …………… marketing mix use of electronic devices such as computer.

A. digital
B. social
C. green
D. rural
Answer» A. digital
17.

   ………. Is not a component of MIS.

A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
Answer» B. niche marketing
18.

Non conventional rural centric media include ……………

A. radio
B. newspaper
C. television
D. folk
Answer» D. folk
19.

……….. is a study of variables of population such as age, gender etc.

A. phisiographic
B. psychographic
C. demographic
D. sociographic
Answer» C. demographic
20.

  ………….. refers to repeat purchases by the existing customers.

A. brand image
B. brand equity
C. brand loyalty
D. flank defense
Answer» C. brand loyalty
21.

…………. Coined the expression 'Marketing Mix'

A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
Answer» D. james culliton
22.

……….. Part of product that carries information about the product & seller.

A. brand
B. design
C. label
D. package
Answer» C. label
23.

……….. Refers to reduction in price of the product.

A. extension
B. discount
C. premium
D. offer
Answer» B. discount
24.

Redesigning enables ………….. Of the brand.

A. repositioning
B. reproducing
C. endorsement
D. restructuring
Answer» A. repositioning
25.

Marketing ……….. Creates time , place & possession utility.

A. department
B. idea
C. plan
D. channels
Answer» D. channels
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