| 1. |
…………. channel is also called as zero level marketing channel. |
| A. | indirect |
| B. | direct |
| C. | vertical |
| D. | multilevel |
| Answer» B. direct | |
| 2. |
Good marketing is no accident, but a result of careful planning & ……… |
| A. | research |
| B. | strategies |
| C. | selling |
| D. | execution |
| Answer» D. execution | |
| 3. |
…………… starts with determining customers’ wants & ends with satisfaction of those wants. |
| A. | product |
| B. | selling |
| C. | marketing |
| D. | promotion |
| Answer» C. marketing | |
| 4. |
Advertising is …………..in nature. |
| A. | special |
| B. | personal |
| C. | non-personal |
| D. | private |
| Answer» C. non-personal | |
| 5. |
Marketing research acts as ……….. for accurate decision making. |
| A. | facilitator |
| B. | underwriter |
| C. | sponsor |
| D. | guarantor |
| Answer» A. facilitator | |
| 6. |
Appropriate marketing mix would ………….. the profit of an organisation. |
| A. | curtail |
| B. | dwindle |
| C. | increase |
| D. | decrease |
| Answer» C. increase | |
| 7. |
A ………….. is the actual container , covering or wrapping to protect the product. |
| A. | design |
| B. | packaging |
| C. | label |
| D. | brand |
| Answer» B. packaging | |
| 8. |
………..is the first step in personal selling. |
| A. | cpresentation |
| B. | prospecting |
| C. | approach |
| D. | follow up |
| Answer» C. approach | |
| 9. |
Product planning implies devising …….. For the market. |
| A. | products |
| B. | distribution |
| C. | buying |
| D. | selling |
| Answer» A. products | |
| 10. |
……….. Data is the information about the population. |
| A. | government |
| B. | formal |
| C. | informal |
| D. | census |
| Answer» D. census | |
| 11. |
…………..awards are given to those customers who are eligible to the organisation and product. |
| A. | national |
| B. | jury |
| C. | state |
| D. | patronage |
| Answer» B. jury | |
| 12. |
Ethics is a branch of …………… which is concerned with human conduct. |
| A. | psychology |
| B. | physiology |
| C. | philosophy |
| D. | sociology |
| Answer» C. philosophy | |
| 13. |
Sales promotion involves ………….. term incentives given by seller to promote sales. |
| A. | standard |
| B. | short |
| C. | medium |
| D. | long |
| Answer» B. short | |
| 14. |
Buying decision process starts with ……………. |
| A. | purchase decision |
| B. | information search |
| C. | evaluating options |
| D. | need identification |
| Answer» D. need identification | |
| 15. |
……….. is the essence of marketing. |
| A. | exchange |
| B. | money |
| C. | time |
| D. | place |
| Answer» A. exchange | |
| 16. |
…………… marketing mix use of electronic devices such as computer. |
| A. | digital |
| B. | social |
| C. | green |
| D. | rural |
| Answer» A. digital | |
| 17. |
………. Is not a component of MIS. |
| A. | mdss |
| B. | niche marketing |
| C. | marketing intelligence |
| D. | internal records |
| Answer» B. niche marketing | |
| 18. |
Non conventional rural centric media include …………… |
| A. | radio |
| B. | newspaper |
| C. | television |
| D. | folk |
| Answer» D. folk | |
| 19. |
……….. is a study of variables of population such as age, gender etc. |
| A. | phisiographic |
| B. | psychographic |
| C. | demographic |
| D. | sociographic |
| Answer» C. demographic | |
| 20. |
………….. refers to repeat purchases by the existing customers. |
| A. | brand image |
| B. | brand equity |
| C. | brand loyalty |
| D. | flank defense |
| Answer» C. brand loyalty | |
| 21. |
…………. Coined the expression 'Marketing Mix' |
| A. | philips kotler |
| B. | henry fayol |
| C. | williams stanton |
| D. | james culliton |
| Answer» D. james culliton | |
| 22. |
……….. Part of product that carries information about the product & seller. |
| A. | brand |
| B. | design |
| C. | label |
| D. | package |
| Answer» C. label | |
| 23. |
……….. Refers to reduction in price of the product. |
| A. | extension |
| B. | discount |
| C. | premium |
| D. | offer |
| Answer» B. discount | |
| 24. |
Redesigning enables ………….. Of the brand. |
| A. | repositioning |
| B. | reproducing |
| C. | endorsement |
| D. | restructuring |
| Answer» A. repositioning | |
| 25. |
Marketing ……….. Creates time , place & possession utility. |
| A. | department |
| B. | idea |
| C. | plan |
| D. | channels |
| Answer» D. channels | |
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