1. |
…………. channel is also called as zero level marketing channel. |
A. | indirect |
B. | direct |
C. | vertical |
D. | multilevel |
Answer» B. direct |
2. |
Good marketing is no accident, but a result of careful planning & ……… |
A. | research |
B. | strategies |
C. | selling |
D. | execution |
Answer» D. execution |
3. |
…………… starts with determining customers’ wants & ends with satisfaction of those wants. |
A. | product |
B. | selling |
C. | marketing |
D. | promotion |
Answer» C. marketing |
4. |
Advertising is …………..in nature. |
A. | special |
B. | personal |
C. | non-personal |
D. | private |
Answer» C. non-personal |
5. |
Marketing research acts as ……….. for accurate decision making. |
A. | facilitator |
B. | underwriter |
C. | sponsor |
D. | guarantor |
Answer» A. facilitator |
6. |
Appropriate marketing mix would ………….. the profit of an organisation. |
A. | curtail |
B. | dwindle |
C. | increase |
D. | decrease |
Answer» C. increase |
7. |
A ………….. is the actual container , covering or wrapping to protect the product. |
A. | design |
B. | packaging |
C. | label |
D. | brand |
Answer» B. packaging |
8. |
………..is the first step in personal selling. |
A. | cpresentation |
B. | prospecting |
C. | approach |
D. | follow up |
Answer» C. approach |
9. |
Product planning implies devising …….. For the market. |
A. | products |
B. | distribution |
C. | buying |
D. | selling |
Answer» A. products |
10. |
……….. Data is the information about the population. |
A. | government |
B. | formal |
C. | informal |
D. | census |
Answer» D. census |
11. |
…………..awards are given to those customers who are eligible to the organisation and product. |
A. | national |
B. | jury |
C. | state |
D. | patronage |
Answer» B. jury |
12. |
Ethics is a branch of …………… which is concerned with human conduct. |
A. | psychology |
B. | physiology |
C. | philosophy |
D. | sociology |
Answer» C. philosophy |
13. |
Sales promotion involves ………….. term incentives given by seller to promote sales. |
A. | standard |
B. | short |
C. | medium |
D. | long |
Answer» B. short |
14. |
Buying decision process starts with ……………. |
A. | purchase decision |
B. | information search |
C. | evaluating options |
D. | need identification |
Answer» D. need identification |
15. |
……….. is the essence of marketing. |
A. | exchange |
B. | money |
C. | time |
D. | place |
Answer» A. exchange |
16. |
…………… marketing mix use of electronic devices such as computer. |
A. | digital |
B. | social |
C. | green |
D. | rural |
Answer» A. digital |
17. |
………. Is not a component of MIS. |
A. | mdss |
B. | niche marketing |
C. | marketing intelligence |
D. | internal records |
Answer» B. niche marketing |
18. |
Non conventional rural centric media include …………… |
A. | radio |
B. | newspaper |
C. | television |
D. | folk |
Answer» D. folk |
19. |
……….. is a study of variables of population such as age, gender etc. |
A. | phisiographic |
B. | psychographic |
C. | demographic |
D. | sociographic |
Answer» C. demographic |
20. |
………….. refers to repeat purchases by the existing customers. |
A. | brand image |
B. | brand equity |
C. | brand loyalty |
D. | flank defense |
Answer» C. brand loyalty |
21. |
…………. Coined the expression 'Marketing Mix' |
A. | philips kotler |
B. | henry fayol |
C. | williams stanton |
D. | james culliton |
Answer» D. james culliton |
22. |
……….. Part of product that carries information about the product & seller. |
A. | brand |
B. | design |
C. | label |
D. | package |
Answer» C. label |
23. |
……….. Refers to reduction in price of the product. |
A. | extension |
B. | discount |
C. | premium |
D. | offer |
Answer» B. discount |
24. |
Redesigning enables ………….. Of the brand. |
A. | repositioning |
B. | reproducing |
C. | endorsement |
D. | restructuring |
Answer» A. repositioning |
25. |
Marketing ……….. Creates time , place & possession utility. |
A. | department |
B. | idea |
C. | plan |
D. | channels |
Answer» D. channels |