McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
Marketing research begins with: |
| A. | Setting the advertising budget. |
| B. | Definition of objectives or purpose. |
| C. | Identifying direct marketing strategy. |
| D. | Collecting a list of primary and secondary sources of information. |
| Answer» C. Identifying direct marketing strategy. | |
| 52. |
Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing? |
| A. | Analyzing and interpreting the results |
| B. | Gathering data from primary sources |
| C. | Gathering data from secondary sources |
| D. | Defining the purpose or objectives |
| Answer» B. Gathering data from primary sources | |
| 53. |
The major interacting components that enable a firm to successfully provide products to the marketplace are called the: |
| A. | Marketing plan. |
| B. | Marketing mix. |
| C. | Marketing system. |
| D. | Marketing structure |
| Answer» B. Marketing mix. | |
| 54. |
The marketing mix consists of: |
| A. | Product, price, research, and promotion. |
| B. | Product, research, distribution, and promotion. |
| C. | Product, price, distribution, and promotion. |
| D. | Product, price, distribution, and research. |
| Answer» B. Product, research, distribution, and promotion. | |
| 55. |
Market segmentation is the process of: |
| A. | Describing market conditions. |
| B. | Dividing the market into smaller homogeneous groups. |
| C. | Presenting future opportunities. |
| D. | Exploring new market opportunities. |
| Answer» A. Describing market conditions. | |
| 56. |
The management team of a new venture: |
| A. | is encouraged to operate the business as a sideline. |
| B. | must operate the business full-time. |
| C. | can expect to draw a large salary. |
| D. | should be employed elsewhere to assure adequate income. |
| Answer» D. should be employed elsewhere to assure adequate income. | |
| 57. |
The _____ budget is used to project cash flows for the cost of goods produced. |
| A. | operating |
| B. | production |
| C. | capital |
| D. | depreciation |
| Answer» B. production | |
| 58. |
Fixed expenses: |
| A. | Are incurred regardless of sales volume. |
| B. | Can be estimated by taking into consideration the production. |
| C. | Includes labor, raw materials, and commissions. |
| D. | Must be linked to strategy in the business plan |
| Answer» C. Includes labor, raw materials, and commissions. | |
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