McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 201. |
Under ….. Method, a panel is selected to give suggestions to solve the problems in hand |
| A. | Opinion survey |
| B. | Expert opinion |
| C. | Delphi method |
| D. | Consumer interview |
| Answer» C. Delphi method | |
| 202. |
Consumer Interview method of demand forecasting may undertaken by; |
| A. | Complete enumeration |
| B. | Sample survey |
| C. | End‐use method |
| D. | All the above |
| Answer» D. All the above | |
| 203. |
In …….. approach, the demand for new product is estimated on the basis demand of existing product |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | Vicarious approach. |
| Answer» B. Evolutionary approach. | |
| 204. |
In …….approach, Consumers reactions on the new products are found out indirectly with the help of specialized dealers |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | Vicarious approach. |
| Answer» D. Vicarious approach. | |
| 205. |
In ………approach, on the basis of the growth of an established product, the demand for the new product is estimated |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | vicarious approach |
| Answer» A. Growth curve approach | |
| 206. |
Method of demand forecasting is also called “economic model building” |
| A. | Opinion survey |
| B. | Complete enumeration |
| C. | Correlation and regression |
| D. | Delphi method |
| Answer» C. Correlation and regression | |
| 207. |
Criteria for good demand forecasting includes; |
| A. | Plausibility |
| B. | Simplicity |
| C. | Economy |
| D. | All the above. |
| Answer» D. All the above. | |
| 208. |
………..is the base of marketing planning |
| A. | Demand Estimation |
| B. | Demand analysis |
| C. | Demand function |
| D. | Demand forecasting |
| Answer» D. Demand forecasting | |
| 209. |
Growth curve approach is used for forecasting demand of ………….products |
| A. | New |
| B. | Old |
| C. | Existing |
| D. | Both old and existing. |
| Answer» A. New | |
| 210. |
Which of the following is not a method of demand forecasting of new products |
| A. | Trend projection |
| B. | Substitute approach |
| C. | Evolutionary approach |
| D. | Sales experience approach |
| Answer» A. Trend projection | |
| 211. |
………..= R2‐R1/Q2‐Q1 |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» C. Marginal revenue | |
| 212. |
……….. Measures the differences between the new total revenue and existing total revenue |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» D. Incremental revenue | |
| 213. |
………. means the total receipts from sales divided by the number of unit sold. |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» A. Average revenue | |
| 214. |
So long as Average Revenue is falling, Marginal Revenue will be …………. Average Revenue |
| A. | Less than |
| B. | More than |
| C. | Equal to |
| D. | None of these |
| Answer» A. Less than | |
| 215. |
Where Marginal revenue is negative, TR will be ………….. |
| A. | Rising |
| B. | Falling |
| C. | Zero |
| D. | One |
| Answer» B. Falling | |
| 216. |
Total Revenue will be maximum at the point where Marginal Revenue is |
| A. | One |
| B. | Zero |
| C. | <1 |
| D. | >1 |
| Answer» B. Zero | |
| 217. |
………….. is the change in total revenue irrespective of changes in price or due to the effect of managerial decision on revenue |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» D. Incremental revenue | |
| 218. |
In…………..pricing fixed cost are excluded. |
| A. | skimming pricing |
| B. | going rate pricing |
| C. | administered pricing |
| D. | marginal cost pricing |
| Answer» D. marginal cost pricing | |
| 219. |
Fixing high price during the introduction is called |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» A. skimming | |
| 220. |
The firm charges price in tune with the industry’s price is called |
| A. | competitive pricing |
| B. | going rate pricing |
| C. | tune pricing |
| D. | target pricing |
| Answer» B. going rate pricing | |
| 221. |
Method of charging low price initially called…………… |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» B. penetrating | |
| 222. |
Pricing is done on the basis of managerial decisions, not on the basis of cost, demand etc… |
| A. | Managerial pricing |
| B. | Administered pricing |
| C. | Full cost pricing |
| D. | Competitive pricing |
| Answer» B. Administered pricing | |
| 223. |
Which of the following method of pricing is popular in wholesale and retail trades |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» C. full cost pricing | |
| 224. |
Which one of the following is not an internal factor influencing pricing policy |
| A. | cost |
| B. | objectives |
| C. | marketing mix |
| D. | demand |
| Answer» D. demand | |
| 225. |
Which one of the following is an internal factor influencing pricing |
| A. | demand |
| B. | competition |
| C. | distribution channel |
| D. | product life cycle |
| Answer» D. product life cycle | |
| 226. |
Cost plus pricing is also called |
| A. | margin pricing |
| B. | full cost pricing |
| C. | mark up pricing |
| D. | all the above |
| Answer» D. all the above | |
| 227. |
Average cost pricing is also called as |
| A. | cost plus pricing |
| B. | marginal cost pricing |
| C. | margin pricing |
| D. | both a & c |
| Answer» D. both a & c | |
| 228. |
Under which method, the cost is added with the predetermined target rate of return on capital invested |
| A. | Cost plus pricing |
| B. | Target pricing |
| C. | Mark up pricing |
| D. | None of these |
| Answer» B. Target pricing | |
| 229. |
Target pricing is also called as |
| A. | Cost plus pricing |
| B. | Rate of return pricing |
| C. | Mark up pricing |
| D. | None of these |
| Answer» B. Rate of return pricing | |
| 230. |
Under the Marginal cost pricing, the price is determined on the basis of; |
| A. | Fixed cost |
| B. | Variable cost |
| C. | Total cost |
| D. | Average cost |
| Answer» B. Variable cost | |
| 231. |
Cinema Theater, telephone bills etc..are following |
| A. | Full cost pricing |
| B. | Marginal cost pricing |
| C. | Differential pricing |
| D. | Mark up pricing |
| Answer» C. Differential pricing | |
| 232. |
Price discrimination is also called as |
| A. | Discriminatory pricing |
| B. | Differential pricing |
| C. | Average cost pricing |
| D. | a & b above |
| Answer» D. a & b above | |
| 233. |
The method of pricing which is also known as Parity pricing and Acceptance pricing is |
| A. | Differential pricing |
| B. | Going rate pricing |
| C. | Discriminatory pricing |
| D. | Mark up pricing |
| Answer» B. Going rate pricing | |
| 234. |
The pricing of cup of tea or coffee, is an example of |
| A. | Mark up pricing |
| B. | Marginal cost pricing |
| C. | Conventional pricing |
| D. | Cost plus pricing |
| Answer» C. Conventional pricing | |
| 235. |
……………………is the method of leadership pricing |
| A. | Going rate pricing |
| B. | Follow up pricing |
| C. | Barometric pricing |
| D. | Parity pricing |
| Answer» C. Barometric pricing | |
| 236. |
Generally used strategy for pricing new products is/are |
| A. | Skimming price strategy |
| B. | Penetration price strategy |
| C. | Both a & b |
| D. | None of these |
| Answer» C. Both a & b | |
| 237. |
…………… provide guidelines to carry out …………… |
| A. | Pricing strategies, pricing policies |
| B. | Pricing policies, pricing strategies |
| C. | Pricing rules, pricing policies |
| D. | Pricing rules, pricing strategies |
| Answer» B. Pricing policies, pricing strategies | |
| 238. |
Psychological pricing is also called as; |
| A. | Penetration pricing |
| B. | Skimming pricing |
| C. | Odd pricing |
| D. | None of these |
| Answer» C. Odd pricing | |
| 239. |
Prices of Bata shoe as Rs.99.99, this pricing is |
| A. | Mark up pricing |
| B. | Odd pricing |
| C. | Marginal cost pricing |
| D. | Follow up pricing. |
| Answer» B. Odd pricing | |
| 240. |
Which one of the following is not a reason for adopting skimming price strategy |
| A. | When the demand of new product is relatively inelastic. |
| B. | When there is no close substitutes |
| C. | Elasticity of demand is not known |
| D. | Product has high price elasticity in the initial stage |
| Answer» D. Product has high price elasticity in the initial stage | |
| 241. |
Which one of the following is not a reason for adopting penetration price strategy |
| A. | Product has high price elasticity in the initial stage. |
| B. | The product is accepted by large number of customers. |
| C. | Economies of large scale production available to firm |
| D. | When the buyers are not able to compare the value and utility |
| Answer» D. When the buyers are not able to compare the value and utility | |
| 242. |
Customary pricing is also known as |
| A. | Consumer pricing |
| B. | Conventional pricing |
| C. | Cost plus pricing |
| D. | Full cost pricing |
| Answer» B. Conventional pricing | |
| 243. |
Which of the following is/ are the reason for adopting penetration price strategy |
| A. | Economies of large scale production available to firm. |
| B. | Potential market for the product is large. |
| C. | Cost of production is low. |
| D. | All the above |
| Answer» D. All the above | |
| 244. |
Which of the following is/ are the reason for adopting skimming price strategy |
| A. | When the buyers are not able to compare the value and utility. |
| B. | To attract the high income customers. |
| C. | When the product has distinctive qualities, luxuries |
| D. | All the above |
| Answer» D. All the above | |
| 245. |
The market with a single producer’’ |
| A. | perfect competition |
| B. | monopolistic competition |
| C. | oligopoly |
| D. | monopoly |
| Answer» D. monopoly | |
| 246. |
In the oligopoly market there are |
| A. | large no. of firms |
| B. | a few firms |
| C. | a single firm |
| D. | an infinite no. of firms |
| Answer» B. a few firms | |
| 247. |
The short run production function is called; |
| A. | Returns to scale |
| B. | law of variable proportion |
| C. | Production possibility frontier |
| D. | None of these |
| Answer» B. law of variable proportion | |
| 248. |
Under oligopoly a single seller cannot influence significantly |
| A. | market price |
| B. | quantity supplied |
| C. | advertisement cost |
| D. | all the above |
| Answer» D. all the above | |
| 249. |
Average revenue is the revenue per |
| A. | unit commodity sold |
| B. | total commodity sold |
| C. | marginal commodity sold |
| D. | none of these |
| Answer» A. unit commodity sold | |
| 250. |
The distinction between variable cost and fixed cost is relevant only in |
| A. | long period |
| B. | short period |
| C. | medium term |
| D. | mixed period |
| Answer» B. short period | |
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