McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 301. |
A statement about what an organization wants to become, which sets out an organization's future, is referred to as: |
| A. | Mission |
| B. | Mission |
| C. | Organizational Goals |
| D. | Vision |
| Answer» D. Vision | |
| 302. |
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» C. Conversion strategies | |
| 303. |
This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization: |
| A. | Threat |
| B. | Strength |
| C. | Weakness |
| D. | Opportunities |
| Answer» A. Threat | |
| 304. |
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited: |
| A. | Niche Objectives |
| B. | Hold Objectives |
| C. | Harvest Objectives |
| D. | Divest Objectives |
| Answer» A. Niche Objectives | |
| 305. |
An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________ |
| A. | Differentiation |
| B. | Focus Strategy |
| C. | Cost leadership |
| D. | Market follower strategy |
| Answer» C. Cost leadership | |
| 306. |
Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives. |
| A. | Synergistic approach |
| B. | Creative mix |
| C. | Advertising impression |
| D. | Advertising response curve |
| Answer» B. Creative mix | |
| 307. |
_____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads. |
| A. | Blinking |
| B. | Flighting |
| C. | Pulsing |
| D. | Bursting |
| Answer» A. Blinking | |
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