McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 251. |
Media planning begins with |
| A. | market |
| B. | market analysis |
| C. | profit |
| D. | planning |
| Answer» B. market analysis | |
| 252. |
PCI stands for |
| A. | press council of India |
| B. | press court of india |
| C. | panel court of india |
| D. | pass council of india |
| Answer» A. press council of India | |
| 253. |
The PCI established |
| A. | 1978 |
| B. | 1967 |
| C. | 1866 |
| D. | 1987 |
| Answer» A. 1978 | |
| 254. |
Member required for PCI |
| A. | 30 |
| B. | 28 |
| C. | 14 |
| D. | 56 |
| Answer» B. 28 | |
| 255. |
____ means tools used for advertisement . |
| A. | Media |
| B. | newspaper |
| C. | press |
| D. | TV |
| Answer» A. Media | |
| 256. |
The term media is |
| A. | plural |
| B. | singal |
| C. | mix |
| D. | third |
| Answer» A. plural | |
| 257. |
ORG stands for |
| A. | operations research group |
| B. | organization rate gruop |
| C. | operating rate group |
| D. | open rate group |
| Answer» A. operations research group | |
| 258. |
ICS stands for |
| A. | international clipping services |
| B. | India council stand |
| C. | India court stands |
| D. | India clipping stands |
| Answer» A. international clipping services | |
| 259. |
Media ________ selects the best combination of media vehicles. |
| A. | budgeting |
| B. | strategy |
| C. | mix |
| D. | none |
| Answer» C. mix | |
| 260. |
There is no ______ on TV viewing time at home . |
| A. | restriction |
| B. | limit |
| C. | constraints |
| D. | none |
| Answer» C. constraints | |
| 261. |
_____ Ads have short media life . |
| A. | display |
| B. | TV |
| C. | Magazine |
| D. | none |
| Answer» B. TV | |
| 262. |
_________ are owned media. |
| A. | websites |
| B. | cinema |
| C. | newspapers |
| D. | none |
| Answer» A. websites | |
| 263. |
________ size compare various media classes . |
| A. | budget |
| B. | Campaign |
| C. | audience |
| D. | none |
| Answer» C. audience | |
| 264. |
Media vehicle is a ______ program. |
| A. | complex |
| B. | single |
| C. | based |
| D. | Easy |
| Answer» B. single | |
| 265. |
Newspapers are ______ |
| A. | read |
| B. | seen |
| C. | scanned |
| D. | none |
| Answer» B. seen | |
| 266. |
media is a most powerful tool of ______ |
| A. | profit |
| B. | sales |
| C. | communication |
| D. | none |
| Answer» C. communication | |
| 267. |
post buy deals with the question of ______ |
| A. | performance |
| B. | result |
| C. | accountability |
| D. | none |
| Answer» C. accountability | |
| 268. |
TV viewership in india has _____ |
| A. | increased |
| B. | decreased |
| C. | multiplied |
| D. | none |
| Answer» C. multiplied | |
| 269. |
Costly brand enjoy higher _____ |
| A. | visibility |
| B. | profit |
| C. | sales |
| D. | none |
| Answer» A. visibility | |
| 270. |
CARD rates are _____- |
| A. | uniform |
| B. | non uniform |
| C. | fixed |
| D. | Same |
| Answer» B. non uniform | |
| 271. |
_________ use external external comparison . |
| A. | traffic |
| B. | |
| C. | benchmarking |
| D. | xerox |
| Answer» C. benchmarking | |
| 272. |
Solus readers are ______ to the publication . |
| A. | loyal |
| B. | disloyal |
| C. | indifferent |
| D. | different |
| Answer» A. loyal | |
| 273. |
Reach of newspaper is seen through _____ |
| A. | readership |
| B. | distribution |
| C. | discounted |
| D. | circulation |
| Answer» D. circulation | |
| 274. |
_______ tell us about domination of time slot |
| A. | shares |
| B. | profit |
| C. | loass |
| D. | debenture |
| Answer» A. shares | |
| 275. |
Newspaper readership is |
| A. | compulsion |
| B. | habitual |
| C. | interest |
| D. | fixed |
| Answer» A. compulsion | |
| 276. |
Media strategy is based upon market _____. |
| A. | Coverage |
| B. | Persuasion |
| C. | Interaction |
| D. | Action |
| Answer» A. Coverage | |
| 277. |
The _____ measures the sales strength of a brand in a particular area. |
| A. | Brand Development Index |
| B. | Broad Development Index |
| C. | Bran |
| D. | Developed Index |
| Answer» A. Brand Development Index | |
| 278. |
_____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more. |
| A. | Display |
| B. | Indoor |
| C. | Primary |
| D. | Secondary |
| Answer» A. Display | |
| 279. |
The word Media came from the Latin word _____. |
| A. | Middle |
| B. | Media |
| C. | Medium |
| D. | Mix |
| Answer» A. Middle | |
| 280. |
Currently ads are regulated by a non-statutory body _____. |
| A. | Advertising Standards Council of India |
| B. | Advertising Service Council of India |
| C. | Advertising Standar |
| D. | Corporation of India |
| Answer» A. Advertising Standards Council of India | |
| 281. |
_____ is a publication that mostly covers one main topic. |
| A. | Newsletter |
| B. | Newspaper |
| C. | Magazine |
| D. | Letter |
| Answer» A. Newsletter | |
| 282. |
Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____. |
| A. | 1939 |
| B. | 1940 |
| C. | 1942 |
| D. | 1950 |
| Answer» A. 1939 | |
| 283. |
_____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers. |
| A. | Media vehicle |
| B. | Media mix |
| C. | Media methodology |
| D. | media |
| Answer» A. Media vehicle | |
| 284. |
. _________ use external external comparison . |
| A. | traffic |
| B. | |
| C. | benchmarking |
| D. | xerox |
| Answer» C. benchmarking | |
| 285. |
Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014. |
| A. | 2011 |
| B. | 2012 |
| C. | 2013 |
| D. | 2014 |
| Answer» A. 2011 | |
| 286. |
In _____ advertising messages are provided either with or without the consent of the mobile owner. |
| A. | Push |
| B. | Pull |
| C. | Broad |
| D. | UP |
| Answer» A. Push | |
| 287. |
______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» C. Media Planning | |
| 288. |
The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» D. classification | |
| 289. |
A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | subscribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» C. audience | |
| 290. |
The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution. |
| A. | media brief |
| B. | media expansion |
| C. | media buying |
| D. | media selling |
| Answer» A. media brief | |
| 291. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 292. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» C. increasing | |
| 293. |
In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan. |
| A. | com score |
| B. | URL |
| C. | page views |
| D. | click |
| Answer» A. com score | |
| 294. |
___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» C. Dentsu India | |
| 295. |
______________ have different expectations and different relationships with companies from which they purchase products and services. |
| A. | Hetrogenous Consumers |
| B. | Homogenous Consumers |
| C. | Cyber Consumers |
| D. | Diverse Consumers |
| Answer» C. Cyber Consumers | |
| 296. |
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic______________. |
| A. | increases |
| B. | decreases |
| C. | intervention |
| D. | timing |
| Answer» A. increases | |
| 297. |
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways. |
| A. | manufactures |
| B. | customers |
| C. | audience |
| D. | individuals |
| Answer» C. audience | |
| 298. |
We know that media is reaching more people but there are smaller audience in each channel because there are so many___________. |
| A. | tradition |
| B. | fragmentation |
| C. | identification |
| D. | seggregation |
| Answer» B. fragmentation | |
| 299. |
Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television. |
| A. | traditional |
| B. | non - traditional |
| C. | social |
| D. | new |
| Answer» A. traditional | |
| 300. |
A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as |
| A. | Horizontal Publication |
| B. | Parallel Publication |
| C. | Trade Publication |
| D. | Yellow Publication |
| Answer» C. Trade Publication | |
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