McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 51. |
______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | Continuity |
| D. | CPM |
| Answer» A. Frequency | |
| 52. |
An effective media strategy requires a degree of ______________. |
| A. | continuity |
| B. | media mix |
| C. | flexibility |
| D. | discontinuous |
| Answer» C. flexibility | |
| 53. |
______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class. |
| A. | Media mix |
| B. | Media strategy |
| C. | Media objective |
| D. | Media selection |
| Answer» D. Media selection | |
| 54. |
The implementation of media plan requires ______________. |
| A. | Media slot |
| B. | Media mix |
| C. | Media buying |
| D. | Media selection |
| Answer» C. Media buying | |
| 55. |
Media Buying refers to buying ______________ in the selected media. |
| A. | slot |
| B. | space |
| C. | vehicle |
| D. | time and space |
| Answer» D. time and space | |
| 56. |
______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» A. Demographic | |
| 57. |
______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographics | |
| 58. |
Media ______________ is a primary goal of advertising media planning and buying. |
| A. | frequency |
| B. | efficiency |
| C. | flexibility |
| D. | reach |
| Answer» B. efficiency | |
| 59. |
Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time. |
| A. | continuity |
| B. | random |
| C. | waves |
| D. | avails |
| Answer» C. waves | |
| 60. |
A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | subscribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» C. audience | |
| 61. |
The average magazine draws half of its revenue from ______________ and half from circulation. |
| A. | marketing |
| B. | audience |
| C. | subscribers |
| D. | advertising |
| Answer» D. advertising | |
| 62. |
______________ is a highly negotiable medium when it comes to pricing. |
| A. | News paper |
| B. | Radio |
| C. | Television |
| D. | Internet |
| Answer» B. Radio | |
| 63. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 64. |
The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution. |
| A. | media brief |
| B. | media expansion |
| C. | media buying |
| D. | media selling |
| Answer» A. media brief | |
| 65. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 66. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» B. online | |
| 67. |
New media is very cost-effective when compared to the traditional media and is highly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» D. result-oriented | |
| 68. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 69. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» B. consumer | |
| 70. |
Cyber consumers are not ______________. |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | heterogeneous |
| Answer» C. homogeneous | |
| 71. |
Media ______________is a primary goal of advertising media planning and buying. |
| A. | flexibility |
| B. | expansion |
| C. | frequency |
| D. | efficiency |
| Answer» D. efficiency | |
| 72. |
Frequency of ______________describes the number of times that your advertisement appears in the media. |
| A. | continuity |
| B. | exposure |
| C. | repetition |
| D. | insertion |
| Answer» D. insertion | |
| 73. |
Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans. |
| A. | marketing |
| B. | media |
| C. | corporate |
| D. | campaign |
| Answer» A. marketing | |
| 74. |
Advertisers use many factors other than the ______________ in their media analyses and plans. |
| A. | activities |
| B. | audience |
| C. | attributes |
| D. | influntials |
| Answer» B. audience | |
| 75. |
Selectivity is related to ______________. |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | coverage |
| Answer» D. coverage | |
| 76. |
Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a ______________message. |
| A. | simple |
| B. | normal |
| C. | complicated |
| D. | urgent |
| Answer» C. complicated | |
| 77. |
______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» A. Interactive | |
| 78. |
______________ advertising is a type of online advertising commonly used for content based websites. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Corporate. |
| Answer» B. Contextual | |
| 79. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 80. |
Cyber consumers are not ______________. |
| A. | Hetrogeneous |
| B. | segemented |
| C. | mass |
| D. | homogeneous |
| Answer» D. homogeneous | |
| 81. |
e-Tailing will have to co-exist with __________ retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» B. traditional | |
| 82. |
______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» C. Targeting | |
| 83. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 84. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________. |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» B. tactics | |
| 85. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 86. |
__________ services are agencies that specialize in buying time and space. |
| A. | Media selling |
| B. | Media planning |
| C. | Media buying |
| D. | Media organizing. |
| Answer» C. Media buying | |
| 87. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 88. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» C. increasing | |
| 89. |
Media planners begin their work by doing media ______________. |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» A. research | |
| 90. |
Media buying is the _____________of a media plan. |
| A. | identifying |
| B. | scheduling |
| C. | evaluation |
| D. | execution |
| Answer» D. execution | |
| 91. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» B. demographic | |
| 92. |
In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan. |
| A. | com score |
| B. | URL |
| C. | page views |
| D. | click |
| Answer» A. com score | |
| 93. |
The pricing of ______________ advertising could vary across devices and access formats. |
| A. | |
| B. | broadcast |
| C. | digital |
| D. | out of home. |
| Answer» C. digital | |
| 94. |
User registration or cookies can identify______________users. |
| A. | regular |
| B. | normal |
| C. | digital |
| D. | unique |
| Answer» D. unique | |
| 95. |
A cookie is a file on the users browser that uniquely identifies _______. |
| A. | the advertiser |
| B. | the buyer |
| C. | the seller |
| D. | the user |
| Answer» D. the user | |
| 96. |
With ______________ there is a rise in metrics like cost per like and cost per fan. |
| A. | social media |
| B. | digital media |
| C. | broadcast media |
| D. | print media |
| Answer» A. social media | |
| 97. |
Corporate events could be sub-classified into ______________ types. |
| A. | two |
| B. | three |
| C. | four |
| D. | five |
| Answer» B. three | |
| 98. |
___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» C. Dentsu India | |
| 99. |
The talking newspaper innovative ad campaign was conceived by the Mudra Group for ______________. |
| A. | Bru Gold |
| B. | HCL computers |
| C. | Barista Lavazza |
| D. | Volkswagen |
| Answer» D. Volkswagen | |
| 100. |
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________. |
| A. | programme |
| B. | action |
| C. | audience |
| D. | media |
| Answer» C. audience | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.