McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 201. |
What is ABC? |
| A. | American business circle |
| B. | American business corporation |
| C. | Audit Bureau of circulation |
| D. | American blood company |
| Answer» C. Audit Bureau of circulation | |
| 202. |
A person (or group) who has control over what information is disseminated to the audience is known as: |
| A. | Newscaster |
| B. | Reporter |
| C. | Regulator |
| D. | Gatekeeper |
| Answer» A. Newscaster | |
| 203. |
The news of important public events appearing in the front sections of a newspaper, is called: |
| A. | Soft-news |
| B. | Hard-news |
| C. | Feature News |
| D. | Investigative news |
| Answer» B. Hard-news | |
| 204. |
The famous communication Model SMCRE was devised by: |
| A. | Schramm |
| B. | Roger |
| C. | Lasswell |
| D. | Osgood |
| Answer» A. Schramm | |
| 205. |
media aims at reaching target audience . |
| A. | large |
| B. | small |
| C. | limited |
| D. | local |
| Answer» A. large | |
| 206. |
UPI is the abbreviation of: |
| A. | United Press of India |
| B. | United Press of Indonesia |
| C. | United Press International |
| D. | United pass of India |
| Answer» C. United Press International | |
| 207. |
Communication without words: |
| A. | Mass communication |
| B. | Visual Communication |
| C. | Non-Verbal communication |
| D. | Verbal communication |
| Answer» C. Non-Verbal communication | |
| 208. |
OB stands for: |
| A. | Outside Broadcast |
| B. | Outdoor Broadcast |
| C. | Official Beat |
| D. | Outside brand |
| Answer» A. Outside Broadcast | |
| 209. |
is a key to continued business success. |
| A. | customer satisfaction |
| B. | profit |
| C. | goodwill |
| D. | brand image |
| Answer» A. customer satisfaction | |
| 210. |
----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» C. Media Planning | |
| 211. |
Every media plan begins with the-------------- |
| A. | media objective |
| B. | market analysis |
| C. | mediamix |
| D. | media strategy |
| Answer» B. market analysis | |
| 212. |
The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» D. classification | |
| 213. |
----------------- describes what you want the media plan to accomplish. |
| A. | Media Objective |
| B. | Media analysis |
| C. | Mediamix |
| D. | Media strategy |
| Answer» A. Media Objective | |
| 214. |
---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | CPM |
| D. | CPP |
| Answer» B. Reach | |
| 215. |
---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | Continuity |
| D. | CPM |
| Answer» A. Frequency | |
| 216. |
An effective media strategy requires a degree of ----------- _ |
| A. | continuity |
| B. | mediamix |
| C. | flexibility |
| D. | discontinuous |
| Answer» C. flexibility | |
| 217. |
------covers two broad decisions selectionof media class, and selection of media vehicle with in media class. |
| A. | Media mix |
| B. | Media strategy |
| C. | Media objective |
| D. | Media selection |
| Answer» D. Media selection | |
| 218. |
The implementation of media plan requires ------- _ |
| A. | Media slot |
| B. | Mediamix |
| C. | Media buying |
| D. | Media selection |
| Answer» C. Media buying | |
| 219. |
Media Buying refers to buying ------ in the selected media. |
| A. | slot |
| B. | space |
| C. | vehicle |
| D. | time and space |
| Answer» D. time and space | |
| 220. |
…………is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psycho graphic |
| C. | Socio-economic |
| D. | D. infographics |
| Answer» A. Demographic | |
| 221. |
------- is away of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psycho graphics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psycho graphics | |
| 222. |
Media--------- is a primary goal of advertising media planning and media buying. |
| A. | frequency |
| B. | efficiency |
| C. | flexibility |
| D. | D. reach |
| Answer» B. efficiency | |
| 223. |
Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time. |
| A. | continuity |
| B. | random |
| C. | waves |
| D. | avails |
| Answer» C. waves | |
| 224. |
A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | sub scribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» C. audience | |
| 225. |
The average magazine draws half of its revenue from ------- and half from circulation. |
| A. | Marketing |
| B. | Audience |
| C. | subscribers |
| D. | advertising |
| Answer» D. advertising | |
| 226. |
----- -------is ahighly negotiable medium when it comes to pricing. |
| A. | News paper |
| B. | Radio |
| C. | Television |
| D. | D. Internet |
| Answer» B. Radio | |
| 227. |
A large amount of ------------- advertising is for retailers, local businesses used for promotions. |
| A. | newspaper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 228. |
The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution. |
| A. | media brief |
| B. | media expansion |
| C. | media buying |
| D. | media selling |
| Answer» A. media brief | |
| 229. |
Companies are exploring the -------- for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | .radio |
| D. | new media |
| Answer» D. new media | |
| 230. |
The advertising industry is passing through a transition phase with the emergence of the------------ media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» B. online | |
| 231. |
New media is very cost-effective when compared to the traditional media and is highly----------------- |
| A. | reliable |
| B. | requited |
| C. | resourceful |
| D. | result-oriented |
| Answer» D. result-oriented | |
| 232. |
The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 233. |
Digit al technology is changing the way------ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | dealers |
| D. | industry |
| Answer» B. consumer | |
| 234. |
Cyber consumers are not ---------- _ |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | heterogeneous |
| Answer» C. homogeneous | |
| 235. |
Media ----------------- is a primary goal of advertising media planning and buying. |
| A. | flexibility |
| B. | expansion |
| C. | frequency |
| D. | efficiency |
| Answer» D. efficiency | |
| 236. |
Frequency of describes the number of times that your advertisement appears in the media. |
| A. | continuity |
| B. | exposure |
| C. | repetition |
| D. | D. insertion |
| Answer» D. D. insertion | |
| 237. |
. Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans. |
| A. | marketing |
| B. | media |
| C. | corporate |
| D. | campaign |
| Answer» A. marketing | |
| 238. |
Advertisers use many factors other than the-------------in their media analyses and plans. |
| A. | activities |
| B. | audience |
| C. | attributes |
| D. | influential |
| Answer» B. audience | |
| 239. |
------ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 240. |
Cyber consumers are not _ |
| A. | Heterogeneous |
| B. | segmented |
| C. | mass |
| D. | homogeneous |
| Answer» D. homogeneous | |
| 241. |
e-Tailingwill have to co-exist with --------- retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» B. traditional | |
| 242. |
------- the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» C. Targeting | |
| 243. |
Creating and securing a brand name in the physical world requires extensive marketing.----------- |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 244. |
CAS stand for |
| A. | Conditional access system |
| B. | control accounting system |
| C. | control adademic system |
| D. | conditonal account system |
| Answer» A. Conditional access system | |
| 245. |
TRP stand for |
| A. | total ring point |
| B. | total rating point |
| C. | total rate power |
| D. | television rating points |
| Answer» D. television rating points | |
| 246. |
Radio rating services was conductede in |
| A. | 2005 |
| B. | 2006 |
| C. | 2007 |
| D. | 2008 |
| Answer» C. 2007 | |
| 247. |
NTS stand for |
| A. | national television study |
| B. | north testing system |
| C. | national television system |
| D. | national technology system |
| Answer» A. national television study | |
| 248. |
Drugs and cosmetics act |
| A. | 1940 |
| B. | 1960 |
| C. | 1950 |
| D. | 1890 |
| Answer» A. 1940 | |
| 249. |
IRS stands for |
| A. | Indian readership survey |
| B. | Indian record survey |
| C. | Indian rate survey |
| D. | Indian rating system |
| Answer» A. Indian readership survey | |
| 250. |
____ Play important role in providing accurate data |
| A. | ABC |
| B. | BBB |
| C. | ACB |
| D. | AFC |
| Answer» A. ABC | |
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