_________________ is short-term incentives to encourage purchase or sales of a product or service.

Related MCQs

• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
• ___________ are certificates that give buyers a saving when they purchase specified products.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Personal selling is an expensive form of promotion. For example, research shows that personal selling costs companies _______ per sales call.