fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Related MCQs

• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• Increasing the features and quality you offer is a decision made by which marketing mix?
• Color and size of the product, brand and packaging are considered as
• Product quality leadership is based on
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?