Psychographic segmentation is based on:

Related MCQs

• Segmentation by benefits sought is a type of product-related segmentation:
• Which basis is used for geographic segmentation of rural areas?
• For effective market segmentation, the market must be
• Segmentation of a market requires the markets to be:
• Demographic segmentation in rural marketing is done on the basis of
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Why is market segmentation carried out?
• To be effective, the process of market segmentation must meet which of the following basic requirements?
• Before beginning the market segmentation process, a firm should:
• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to: