[Solved] Why is market segmentation carried out?

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Q.	Why is market segmentation carried out?
A.	To break down large markets into smaller markets.
B.	Provides an opportunity to surpass competitors.
C.	By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
D.	Allows the achievement of greater market share
Answer» C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.

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