Before beginning the market segmentation process, a firm should:

Related MCQs

• The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
• Segmentation by benefits sought is a type of product-related segmentation:
• For effective market segmentation, the market must be
• To be effective, the process of market segmentation must meet which of the following basic requirements?
• Segmentation of a market requires the markets to be:
• Which of the following is not an example of a behavioural variable in rural market segmentation?
• Why is market segmentation carried out?
• When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:
• Which basis is used for geographic segmentation of rural areas?
• Demographic segmentation in rural marketing is done on the basis of