International Marketing solved MCQs

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1 of 11
chapter:   more mcqs

1. The head quarters of EU is at

a. london

B. paris

c. berline

d. brussels

2. Trade barriers are __________to the growth of international trade

a. harmful

B. useful

c. supportive

d. none of these

3. International marketing is dominated by______countries

a. poor

B. developing

c. develpoed

d. rich

4. IFC was establised in

a. 1960

B. 1982

c. 1935

d. 1956

5. Democracy is regarding as______political system

a. worse

B. best

c. most ineffectice

d. corrupt

6. _______is an international price discrimination

a. counter trade

B. buyback

c. dumping

d. none of these

7. Marketing is influenced by__________

a. product demand

B. public taste

c. buyer behaviour

d. all of the above

8. preparing international market plan includes

a. swot

B. bcg

c. export and import

d. segmenting the products

9. Selling is_________

a. different from marketing

B. a sub-function of marketing

c. same as marketing

d. none of these

10. EXIM stands for

a. export

B. export and import

c. domestic trade

d. import and export

chapter:   Unit 1

11. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize

a. Nonprofit marketing

B. Business-to-business marketing

c. Consumer marketing

d. Integration of the 4 Ps

12. When a firm uses the same marketing strategies abroad as that used at home, it probably is

a. Ethnocentric

B. Polycentric

c. Geocentric

d. all

13. The study of international marketing should focus primarily on

a. Product

B. Place

c. Promotion

d. All of the above

14. According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize

a. Product

B. Place

c. Promotion

d. All of the 4 Ps are recognized

15. To U.S. students, French marketing is

a. Domestic marketing

B. Foreign marketing

c. Comparative marketing

d. International marketing

16. This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.

a. Domestic marketing

B. Foreign marketing

c. Comparative marketing

d. Extensive marketing

17. For practical purposes, the difference between the concept of international marketing andthe concept of multinational marketing is

a. Significant

B. Insignificant

c. Meaningful

d. Adequate

18. An analysis of the external environment enables a firm to identify

a. Strengths and opportunities

B. Strengths and weaknesses

c. Weaknesses and threats

d. Opportunities and threats

19. MNCs are often associated with

a. Exploitation

B. Ruthlessness

c. Power

d. All of the above

20. This definition of MNC focuses on the number of countries in which the firm does business and the citizenship of corporate owners and top management.

a. Structure

B. Performance

c. Behavior

d. all

21. A strong orientation toward the home country is an indication of

a. Ethnocentricity

B. Polycentricism

c. Egocentricity

d. all

22. This is the feeling within a culture that its values are superior to those of foreigncultures.

a. Ethnocentricity

B. Polycentricism

c. Egocentricity

d. all

23. When a firm uses the same marketing strategies abroad as that used at home, it probablyis

a. Ethnocentric

B. Polycentric

c. Geocentric

d. all

24. The correct components of the 7-S framework are:

a. Structure, strategy, shared values, style, staff, skills and systems.

B. Strategy, synergy, shared value, standardization, skills, staff and structure.

c. Standards, strategy, style, staff, skills, systems and security.

d. Shared values, synergy, systems, strategy, style, staff and structure.

25. Being a global organization means-

a. Customizing the product range for each segment in part.

B. Creating standardized products for homogeneous markets

c. Creating both standardized and customized products

d. Any of the above

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