McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 101. |
One of the main objective of the National Crop Insurance Scheme is |
| A. | Enhance the farm-level economy |
| B. | Provide financial support to the farmers in the event of natural calamities |
| C. | Development of irrigation facilities |
| D. | None of the above |
| Answer» B. Provide financial support to the farmers in the event of natural calamities | |
| 102. |
One of the main objective of the MGNREGA is |
| A. | Enhance livelihood security in rural areas |
| B. | Population stabilization, gender & demographic balance |
| C. | Bridge gender and social disparities in elementary education |
| D. | None of the above |
| Answer» A. Enhance livelihood security in rural areas | |
| 103. |
How many days of guaranteed employment will be given in a financial year under MGNREGA? |
| A. | No limit |
| B. | 200 days |
| C. | 365 days |
| D. | 100 days |
| Answer» D. 100 days | |
| 104. |
PradhanMantri Jan DhanYojana aims to provide: |
| A. | universal access to banking facilities |
| B. | housing facilities to the rural areas of India |
| C. | minimum of 100 days employment to rural workers |
| D. | None of the above |
| Answer» A. universal access to banking facilities | |
| 105. |
A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is: |
| A. | Scheme of Fund for Regeneration of Traditional Industries (SFURTI) |
| B. | A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE) |
| C. | DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY) |
| D. | Coir UdyamiYojana |
| Answer» C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY) | |
| 106. |
A women oriented self-employment programme of the government include: |
| A. | Mahila Coir Yojana |
| B. | Coir UdyamiYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | None of the above |
| Answer» A. Mahila Coir Yojana | |
| 107. |
A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is: |
| A. | PMEGP |
| B. | PMGSY |
| C. | ASPIRE |
| D. | MGNREGA |
| Answer» B. PMGSY | |
| 108. |
What is the Primary Objective of PMGSY? |
| A. | To connect with unconnected habitations |
| B. | To connect Villages with Towns |
| C. | To connect Village roads with State highways |
| D. | To connect district roads with National highways |
| Answer» A. To connect with unconnected habitations | |
| 109. |
A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is: |
| A. | SFURTI |
| B. | ASPIRE |
| C. | PMEGP |
| D. | None of the above |
| Answer» B. ASPIRE | |
| 110. |
A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability: |
| A. | SFURTI |
| B. | ASPIRE |
| C. | PMEGP |
| D. | DDUGKY |
| Answer» A. SFURTI | |
| 111. |
An online trading platform for agricultural commodities in India: |
| A. | eNAM |
| B. | GPay |
| C. | BHIM |
| D. | PayPal |
| Answer» A. eNAM | |
| 112. |
The Market Promotion & Development Scheme(MPDA) was launched under |
| A. | KVIC |
| B. | Coir Board |
| C. | National Small Industries Corporation Limited (NSIC) |
| D. | National Institute for micro, Small and Medium Enterprises (NIMSME) |
| Answer» A. KVIC | |
| 113. |
A scheme that encourage farmers to adopt innovative and modern agricultural practices: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» A. PradhanMantriFasalBimaYojana | |
| 114. |
A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency: |
| A. | PradhanMantriFasalBimaYojana |
| B. | PradhanMantri Gram SadakYojana |
| C. | PradhanMantriFasalBimaYojana |
| D. | PradhanMantriKrishiSinchayeeYojana |
| Answer» D. PradhanMantriKrishiSinchayeeYojana | |
| 115. |
Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ? |
| A. | To achieve convergence of investment in irrigation at the field level. |
| B. | To expand cultivable area under irrigation |
| C. | To improve on-farm water use efficiency to reduce wastage of water. |
| D. | To protect farmers against crop failure due to natural calamities. |
| Answer» D. To protect farmers against crop failure due to natural calamities. | |
| 116. |
When was Self Help Group introduced in India? |
| A. | 1996 |
| B. | 2000 |
| C. | 1980 |
| D. | 1992 |
| Answer» D. 1992 | |
| 117. |
Which of the following are the roles of Self Help Groups? |
| A. | Income generation for poor |
| B. | Access to banks for poor,financial inclusion |
| C. | Social Upliftment of marginal sections |
| D. | All of the above |
| Answer» D. All of the above | |
| 118. |
Self Help Group involves |
| A. | Group of 5 to 20 people |
| B. | Regular saving habits |
| C. | Inter-lending within the group members |
| D. | All of above |
| Answer» D. All of above | |
| 119. |
Financial literacy is an integral part of which Mission? |
| A. | PradhanMantri Jan DhanYojana |
| B. | National Rural Health Mission |
| C. | Sarva Shiksha Abhiyan |
| D. | Swachh Bharat Abhiyan |
| Answer» A. PradhanMantri Jan DhanYojana | |
| 120. |
Which basis is used for geographic segmentation of rural areas? |
| A. | density |
| B. | land ownership |
| C. | place of purchase |
| D. | lifestyle |
| Answer» A. density | |
| 121. |
For effective market segmentation, the market must be |
| A. | Heterogeneous |
| B. | Measurable |
| C. | Isolated |
| D. | None of the above |
| Answer» B. Measurable | |
| 122. |
Segmentation of a market requires the markets to be: |
| A. | in urban areas only |
| B. | in rural areas only |
| C. | accessible |
| D. | scattered |
| Answer» C. accessible | |
| 123. |
Demographic segmentation in rural marketing is done on the basis of |
| A. | Social class |
| B. | Lifestyle |
| C. | Land ownership |
| D. | Occasion |
| Answer» C. Land ownership | |
| 124. |
Psychographic segmentation is based on: |
| A. | The quantitative side of consumer demographic analysis. |
| B. | The quantitative side of consumer geographic analysis. |
| C. | Individuals' residential patterns and life-cycle preferences. |
| D. | Grouping people according to their psychological characteristics, values, and |
| Answer» D. Grouping people according to their psychological characteristics, values, and | |
| 125. |
Which of the following is not an example of a behavioural variable in rural market segmentation? |
| A. | Product usage. |
| B. | Media usage. |
| C. | Purchase occasion. |
| D. | Personality. |
| Answer» D. Personality. | |
| 126. |
An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class. |
| A. | segmentation |
| B. | standardisation |
| C. | regulation |
| D. | none of the above |
| Answer» A. segmentation | |
| 127. |
One of the basic cultural values in rural India is: 25 |
| A. | decision making is individualistic |
| B. | decision making is collective |
| C. | decision making is swift |
| D. | none of the above |
| Answer» B. decision making is collective | |
| 128. |
Status refers to |
| A. | the place given to the individual because of his or her position or achievements |
| B. | the behaviours expected of the individual as a member of the group |
| C. | both a&b |
| D. | none of the above |
| Answer» A. the place given to the individual because of his or her position or achievements | |
| 129. |
_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular. |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | none of the above |
| Answer» B. secondary | |
| 130. |
Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________ |
| A. | the opinion of the community |
| B. | the size of the family |
| C. | the availability of durables |
| D. | the price of durables |
| Answer» B. the size of the family | |
| 131. |
Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers. |
| A. | occupation |
| B. | awareness |
| C. | cultural differences |
| D. | consumption |
| Answer» C. cultural differences | |
| 132. |
Why is market segmentation carried out? |
| A. | To break down large markets into smaller markets. |
| B. | Provides an opportunity to surpass competitors. |
| C. | By grouping together customers with similar needs, it provides a commercially viable method of serving these customers. |
| D. | Allows the achievement of greater market share |
| Answer» C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers. | |
| 133. |
An example of a segmented market would be: |
| A. | Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'. |
| B. | high-income and low-income consumers being treated the same at departmental stores |
| C. | a garden nursery seeing residents of urban areas and rural areas as one market needing trees. |
| D. | Hyundai separating its potential customers into economy car buyers and luxury car buyers. |
| Answer» D. Hyundai separating its potential customers into economy car buyers and luxury car buyers. | |
| 134. |
To be effective, the process of market segmentation must meet which of the following basic requirements? |
| A. | The firm must avoid focusing on non-variables such as profitability and volume. |
| B. | The market segment must have measurable purchasing power and size. |
| C. | The company must expand beyond its marketing capabilities to capture growing markets. |
| D. | The market segment must reflect the population's changing attitudes and lifestyles |
| Answer» B. The market segment must have measurable purchasing power and size. | |
| 135. |
A commonly used basis for segmenting consumer markets is: |
| A. | organizational size. |
| B. | demographics. |
| C. | product type. |
| D. | price. |
| Answer» B. demographics. | |
| 136. |
Before beginning the market segmentation process, a firm should: |
| A. | identify bases for segmenting markets. |
| B. | forecast total market potential. |
| C. | forecast market share. |
| D. | select target market segments. |
| Answer» A. identify bases for segmenting markets. | |
| 137. |
Segmentation by benefits sought is a type of product-related segmentation: |
| A. | to determine the marketer's effectiveness in satisfying the consumer. |
| B. | used to create a psychographic profile of the benefit of having the product as a common alternative. |
| C. | as a post-consumption evaluation tool. |
| D. | that focuses on the attributes that people seek in a product. |
| Answer» D. that focuses on the attributes that people seek in a product. | |
| 138. |
The family life cycle: |
| A. | is a way to apply psychographic segmentation. |
| B. | refers to the process of family formation and dissolution. |
| C. | provides insights into the relationships among age, occupation, income, and housing. |
| D. | is composed of the 11 stages of personal growth from infancy to retirement. |
| Answer» B. refers to the process of family formation and dissolution. | |
| 139. |
The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to: |
| A. | identify the specific members of each segment to be able to contact each of them directly. |
| B. | determine the level of resources that must be committed to each segment. |
| C. | evaluate the market potential within each segment. |
| D. | design marketing strategy and tactics to reinforce the firm's image. |
| Answer» C. evaluate the market potential within each segment. | |
| 140. |
Which of the following is part of the demographic segmentation for consumer markets? |
| A. | Age |
| B. | Social grade |
| C. | Lifestyle |
| D. | Personality |
| Answer» A. Age | |
| 141. |
The major segmentation variables for rural markets refers to which of the following? |
| A. | Geographic, density, psychographic, behavioural |
| B. | Gender, demographic, psychographic, lifestyle |
| C. | Geographic, demographic, psychographic, behavioural |
| D. | None of the above |
| Answer» C. Geographic, demographic, psychographic, behavioural | |
| 142. |
To be useful, market segments must be: |
| A. | Measurable and Accessible |
| B. | Substantial and Differentiable |
| C. | Actionable |
| D. | All of the above |
| Answer» D. All of the above | |
| 143. |
All of the following would be ways to segment within the category of behavioural variable segmentation except: |
| A. | occasions. |
| B. | user status. |
| C. | loyalty status. |
| D. | lifestyle. |
| Answer» D. lifestyle. | |
| 144. |
“Juice in the morning” is an attempt to segment according to which of the following? |
| A. | gender segmentation |
| B. | psychographic segmentation |
| C. | benefit segmentation |
| D. | occasion segmentation |
| Answer» D. occasion segmentation | |
| 145. |
When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as: |
| A. | occasion segmentation. |
| B. | benefit segmentation. |
| C. | user status segmentation. |
| D. | usage rate segmentation. |
| Answer» B. benefit segmentation. | |
| 146. |
Lifestyle is an example of which type of segmentation variable? |
| A. | psychographics |
| B. | demographics |
| C. | usage |
| D. | behavioural |
| Answer» A. psychographics | |
| 147. |
Loyalty status is an example of which type of segmentation variable? |
| A. | psychographics |
| B. | demographics |
| C. | usage |
| D. | behavioural |
| Answer» D. behavioural | |
| 148. |
Geographic segmentation is about: |
| A. | Dividing consumer groups based on lifestyles. |
| B. | Dividing markets based on location. |
| C. | Understanding the benefit the product has to offer. |
| D. | Dividing consumer groups based on social status. |
| Answer» B. Dividing markets based on location. | |
| 149. |
Lifestyle segmentation is about: |
| A. | Understanding how people live and developing products/services that match that way of life. |
| B. | Dividing the market into distinct groups of buyers |
| C. | Understanding what consumers like or dislike about their life. |
| D. | Developing stylish products for that segment. |
| Answer» A. Understanding how people live and developing products/services that match that way of life. | |
| 150. |
Readiness stage and attitude towards product are major segmentation variable in which category? |
| A. | Geographic |
| B. | Behavioural |
| C. | Demographic |
| D. | Psychographic |
| Answer» B. Behavioural | |
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