190+ Agricultural and Rural Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .

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51.	The unpredictable income makes the rural consumer highly conservative and
A.	value-conscious
B.	open-minded
C.	adaptable
D.	inexperienced
Answer» A. value-conscious

discuss

52.	The products which have attained the maturity stage in urban market are in __________ stage in rural market
A.	introduction
B.	growth
C.	maturity
D.	decline
Answer» B. growth

discuss

53.	Rural market is
A.	shandies or haats
B.	weekly markets
C.	village retail stores
D.	set of consumers in rural areas
Answer» D. set of consumers in rural areas

discuss

54.	Rural is a distinct type of market and
A.	is similar to the urban markets
B.	is not just a poor extension of the urban areas
C.	requires the same marketing strategies as urban markets
D.	none of the above
Answer» B. is not just a poor extension of the urban areas

discuss

55.	The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.
A.	logistics
B.	understanding
C.	labour
D.	acceptability
Answer» A. logistics

discuss

56.	For fast moving consumer goods, rural consumption accounts for __________ share than urban.
A.	smaller
B.	larger
C.	same
D.	none of the above
Answer» B. larger

discuss

57.	While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:
A.	manufacturing
B.	service
C.	agriculture
D.	agriculture, fishing and forestry
Answer» D. agriculture, fishing and forestry

discuss

58.	The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» D. iv

discuss

59.	Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?
A.	i
B.	ii
C.	iii
D.	iv
Answer» A. i

discuss

60.	Marketing to urban and rural markets may differ in all of the following ways except which?
A.	Accessibility
B.	Content of message
C.	Media reach and habits
D.	Price combined with utility
Answer» D. Price combined with utility

discuss

61.	Rural consumers may respond better to promotion that is
A.	Flashy
B.	Aggressive
C.	Personal
D.	Repetitive
Answer» C. Personal

discuss

62.	Rural consumers tend to favour no-frills functional products over
A.	brand loyalty
B.	small unit packaging
C.	value for money
D.	aggressive sales
Answer» D. aggressive sales

discuss

63.	Agro-products includes all of the following except
A.	Milk powder
B.	Fruits
C.	Vegetables
D.	Corn flakes
Answer» A. Milk powder

discuss

64.	Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:
A.	Public relations
B.	Management consultancy
C.	Agricultural consultancy
D.	Operations consultancy
Answer» C. Agricultural consultancy

discuss

65.	In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:
A.	2022
B.	2030
C.	2035
D.	2040
Answer» B. 2030

discuss

66.	Rural literacy level that was 25% before independence has now improved to:
A.	55%
B.	60%
C.	64%
D.	70%
Answer» C. 64%

discuss

67.	In many products, rural consumption now accounts for a larger share then urban, especially for:
A.	Washing soaps
B.	Washing machines
C.	Microwave
D.	Refrigerator
Answer» A. Washing soaps

discuss

68.	To increase awareness of products and services among rural consumers, there needs to be an increase in
A.	rural infrastructure
B.	penetration of mass media
C.	agricultural research
D.	population mobility
Answer» B. penetration of mass media

discuss

69.	Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,
A.	purchasing power of rural people
B.	education of rural people
C.	connectivity of rural people
D.	decision making of rural people
Answer» A. purchasing power of rural people

discuss

70.	In India, most of the population resides in
A.	Cities
B.	Towns
C.	Urban areas
D.	Villages
Answer» D. Villages

discuss

71.	______________ developments in agriculture results in overall rural development
A.	Cultural
B.	Social
C.	Technological
D.	Political
Answer» C. Technological

discuss

72.	The unpredictable income makes the rural consumer
A.	decisive
B.	highly conservative
C.	open to change
D.	impulsive
Answer» B. highly conservative

discuss

73.	Which product feature can be used to attract rural consumers?
A.	functionality
B.	high-tech
C.	appearance
D.	size
Answer» A. functionality

discuss

74.	In India, which institution takes care of the agriculture and rural development credit needs?
A.	IDBI
B.	NABARD
C.	RBI
D.	FCI
Answer» B. NABARD

discuss

75.	What is the role Haats in villages?
A.	Contact point for durable goods only
B.	A political platform for politicians
C.	A place for cultural programmes
D.	An opportunity for buying daily necessities
Answer» D. An opportunity for buying daily necessities

discuss

76.	One of the various transformations the rural markets are witnessing in the changingmarketing scenario:
A.	Rising mass media
B.	Improved literacy
C.	Improved marketing efforts
D.	All of the above
Answer» D. All of the above

discuss

77.	The Government of Indiaunder its ambitious project called Digital Village aims to
A.	enable healthcare service in every village
B.	provide internet connectivity for mass use
C.	provide telecommunication services in every village
D.	provide fertilizers to all farmers
Answer» B. provide internet connectivity for mass use

discuss

78.	The pattern of income generation in rural areas based on agriculture is
A.	seasonal
B.	reliable
C.	fixed
D.	regular
Answer» A. seasonal

discuss

79.	One of the 4 As of rural marketing is:
A.	Accommodate
B.	Accelerate
C.	Availability
D.	Accountability
Answer» C. Availability

discuss

80.	Joint distribution by non-competing companies to rural areas is practices to:
A.	save time in reaching the villages
B.	share cost of distribution
C.	establish direct contact with customers
D.	none of the above
Answer» B. share cost of distribution

discuss

81.	Which of the following is not included under Bharat Nirman?
A.	Irrigation
B.	Rural roads
C.	Rural telecommunication
D.	Education
Answer» D. Education

discuss

82.	Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________.
A.	Density
B.	Dispersion
C.	Dissemination
D.	None of the above
Answer» B. Dispersion

discuss

83.	Self Help Groups bank linkage programme was first launched by
A.	SBI
B.	RBI
C.	NABARD
D.	IDBI
Answer» C. NABARD

discuss

84.	Emerging trend in rural marketing include
A.	Internet marketing
B.	Retailing
C.	Wholesaling
D.	None of the above
Answer» A. Internet marketing

discuss

85.	Haats and melas form an integral part of the rural consumer's ...................... patterns.
A.	working
B.	shopping
C.	daily
D.	none of the above
Answer» B. shopping

discuss

86.	______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc
A.	Melas
B.	Haats
C.	Dashavtars
D.	none of the above
Answer» A. Melas

discuss

87.	The manufacturer has to ensure price compliance in rural markets either
A.	through promotional campaigns
B.	by ensuring the availability of products
C.	by timely distribution
D.	all of the above
Answer» D. all of the above

discuss

88.	Making small unit packages of products is only one of the options for the rural market and it should be
A.	generalised across all product categories
B.	generalised across product categories with caution
C.	generalised only for fast moving consumer goods
D.	none of the above
Answer» B. generalised across product categories with caution

discuss

89.	For the rural market, the _______________ of the product should be enhanced instead of appearance.
A.	description
B.	promotion
C.	functional utility
D.	none of the above
Answer» C. functional utility

discuss

90.	Instead of high-priced value-added products, the rural consumers prefer
A.	functional products
B.	low cost products
C.	small unit packaging
D.	all of the above
Answer» D. all of the above

discuss

91.	Rural markets imply complex logistical challenges that show up as
A.	opportunity for retailing
B.	good prospect for wholesalers
C.	high distribution costs
D.	none of the above
Answer» C. high distribution costs

discuss

92.	An outlet that can be used to market products to the rural consumers include
A.	Agricultural Input Dealers
B.	Cooperative Societies
C.	Public Distribution System
D.	All of the above
Answer» D. All of the above

discuss

93.	An important promotional strategy when marketing to rural consumers include:
A.	Thinking in local idiom
B.	Apply same standards as urban markets
C.	Apply global promotional strategies
D.	None of the above
Answer» A. Thinking in local idiom

discuss

94.	One of the main objective of the Make in India scheme is:
A.	Enhance skill development
B.	Provide broadband highways
C.	Provide housing facilities
D.	None of the above
Answer» A. Enhance skill development

discuss

95.	One of the main objective of the Digital India programme is
A.	Foster Innovation
B.	Universal access to mobile connectivity
C.	Provide access to public health services
D.	None of the above
Answer» B. Universal access to mobile connectivity

discuss

96.	One of the main objective of Bharat Nirman is
A.	Provide housing facilities to the rural areas
B.	Improving the nutritional status of children
C.	e-governance
D.	None of the above
Answer» A. Provide housing facilities to the rural areas

discuss

97.	One of the main objective of Start Up India is
A.	Provide financial support to the farmers
B.	Enhance livelihood security in rural areas
C.	Build a strong ecosystem for promoting innovation
D.	None of the above
Answer» C. Build a strong ecosystem for promoting innovation

discuss

98.	One of the main objective ofthe National Rural Health Mission is
A.	Provide nutritional support to children
B.	Decrease the infant mortality rate
C.	To make healthy relationships with worldwide nations
D.	None of the above
Answer» B. Decrease the infant mortality rate

discuss

99.	The objective of National Food Security Mission is:
A.	Increase production through area expansion and productivity
B.	Improve the nutritional status of school-age children nationwide
C.	Prevent and control communicable and non-communicable diseases
D.	None of the above
Answer» A. Increase production through area expansion and productivity

discuss

100.	The objective of Sarva Shiksha Abhiyan is
A.	Encourage poor children, belonging to disadvantaged sections, to attend school
B.	Provide quality elementary education with community involvement
C.	Provide nutritional support to children
D.	None of the above
Answer» B. Provide quality elementary education with community involvement

discuss

190+ Agricultural and Rural Marketing Solved MCQs

The unpredictable income makes the rural consumer highly conservative and

The products which have attained the maturity stage in urban market are in __________ stage in rural market

Rural market is

Rural is a distinct type of market and

The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers.

For fast moving consumer goods, rural consumption accounts for __________ share than urban.

While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as:

The following factors provide opportunities for marketers and favour the growth of rural marketing: i. Improved Rural Infrastructure ii. Improved Literacy Rate iii. Agriculture Prosperity iv. High cost per contact Which statement is incorrect?

Consider the following statements: i. A rural customer does not care about brands ii. Rural literacy has now improved iii. Many lifestyle changes have been witnessed in rural areas iv. Decision is no longer centralized in the male head of a rural family Which state is incorrect?

Marketing to urban and rural markets may differ in all of the following ways except which?

Rural consumers may respond better to promotion that is

Rural consumers tend to favour no-frills functional products over

Agro-products includes all of the following except

Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as:

In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by:

Rural literacy level that was 25% before independence has now improved to:

In many products, rural consumption now accounts for a larger share then urban, especially for:

To increase awareness of products and services among rural consumers, there needs to be an increase in

Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence,

In India, most of the population resides in

______________ developments in agriculture results in overall rural development

The unpredictable income makes the rural consumer

Which product feature can be used to attract rural consumers?

In India, which institution takes care of the agriculture and rural development credit needs?

What is the role Haats in villages?

One of the various transformations the rural markets are witnessing in the changingmarketing scenario:

The Government of Indiaunder its ambitious project called Digital Village aims to

The pattern of income generation in rural areas based on agriculture is

One of the 4 As of rural marketing is:

Joint distribution by non-competing companies to rural areas is practices to:

Which of the following is not included under Bharat Nirman?

Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________.

Self Help Groups bank linkage programme was first launched by

Emerging trend in rural marketing include

Haats and melas form an integral part of the rural consumer's ...................... patterns.

______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc

The manufacturer has to ensure price compliance in rural markets either

Making small unit packages of products is only one of the options for the rural market and it should be

For the rural market, the _______________ of the product should be enhanced instead of appearance.

Instead of high-priced value-added products, the rural consumers prefer

Rural markets imply complex logistical challenges that show up as

An outlet that can be used to market products to the rural consumers include

An important promotional strategy when marketing to rural consumers include:

One of the main objective of the Make in India scheme is:

One of the main objective of the Digital India programme is

One of the main objective of Bharat Nirman is

One of the main objective of Start Up India is

One of the main objective ofthe National Rural Health Mission is

The objective of National Food Security Mission is:

The objective of Sarva Shiksha Abhiyan is

The following factors provide opportunities for marketers and favour the growth of rural marketing:
i. Improved Rural Infrastructure
ii. Improved Literacy Rate
iii. Agriculture Prosperity
iv. High cost per contact
Which statement is incorrect?

Consider the following statements:
i. A rural customer does not care about brands
ii. Rural literacy has now improved
iii. Many lifestyle changes have been witnessed in rural areas
iv. Decision is no longer centralized in the male head of a rural family
Which state is incorrect?