McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
Which of the following statements is not true? |
| A. | Sigmund Freud assumed that people are largely unconscious about the real psychological forces shaping their behavior |
| B. | The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations |
| C. | Abraham Maslow sought to explain why people are driven by particular needs at particular times |
| D. | Selective retention means that marketers must try to understand the mind-sets ofConsumers and how these will affect interpretations of advertising and sales information |
| Answer» B. The term motivation research refers to qualitative research designed to probe Consumers hidden, subconscious motivations | |
| 52. |
The consumers' five steps of adopting a new product refer to which of the following? |
| A. | Awareness, interest, evaluation, trial, adoption |
| B. | Awareness, promotion, evaluation, trial, adoption |
| C. | Adoption, interest, evaluation, trial promotion |
| D. | Awareness, interest, cash cows, trial, adoption |
| Answer» B. Awareness, promotion, evaluation, trial, adoption | |
| 53. |
Contactual reference groups are: |
| A. | Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with. |
| B. | Close groups with which we interact regularly and where there is a degree of proximity. |
| C. | Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way. |
| D. | none of the above |
| Answer» B. Close groups with which we interact regularly and where there is a degree of proximity. | |
| 54. |
The value-expressive influence of reference groups is: |
| A. | When a consumer uses the reference group to actively get information from opinion leaders or expert groups. |
| B. | When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues. |
| C. | When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra |
| Answer» C. When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra | |
| 55. |
Parental yielding is when: |
| A. | A parent makes all purchases on behalf of a child. |
| B. | A parent is influenced by a child's request and 'surrenders'. |
| C. | A parent passes responsibility for purchases for children to another parental decision-maker. |
| D. | none of the above |
| Answer» B. A parent is influenced by a child's request and 'surrenders'. | |
| 56. |
Cultural capital is: |
| A. | The financial resources available to a person. |
| B. | The relationships and social networks influencing behaviour. |
| C. | The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. |
| D. | none of the above |
| Answer» C. The knowledge that is accumulated through upbringing and education, consisting of a set of distinctive tastes, skills, knowledge, and practices. | |
| 57. |
When companies try and create WOM around their brands, this is called: |
| A. | Endogenous WOM |
| B. | Exogenous WOM |
| C. | Fake WOM |
| D. | none of the above |
| Answer» B. Exogenous WOM | |
| 58. |
A teenager has lunch in McDonald's with her friends, even though she doesn't really like McDonald's and privately prefers to eat the food at Subway. This is an example of which of the following types of conformity? |
| A. | Informational conformity |
| B. | Normative conformity |
| C. | Compliance |
| D. | Internalization |
| Answer» C. Compliance | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.