McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 501. |
Blanket contracts are typically part of which of the following stages in the business buying process? |
| A. | general need description |
| B. | product specification |
| C. | supplier selection |
| D. | order-routine specification . |
| Answer» D. order-routine specification . | |
| 502. |
The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller. |
| A. | performance review . |
| B. | order-routine specification |
| C. | supplier selection |
| D. | general need description |
| Answer» D. general need description | |
| 503. |
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. |
| A. | Market research information |
| B. | Market segmentation variable . |
| C. | Source of understanding competition’s strategy |
| D. | Source to predict future trends |
| Answer» A. Market research information | |
| 504. |
____________ is the definition of reference groups. |
| A. | Groups that an individual looks to when forming attitudes and opinions . |
| B. | Groups of people who have been referred to by someone they know |
| C. | Groups of office colleagues |
| D. | Chat groups on the internet |
| Answer» B. Groups of people who have been referred to by someone they know | |
| 505. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity . |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, |
| Answer» A. Brand name, quality, newness, and complexity . | |
| 506. |
The reason that higher prices may not affect consumer buying is _______________. |
| A. | Most consumers prefer brand names which have higher prices |
| B. | 70% of the total population looks for quality services and is willing to pay higher prices |
| C. | Consumers believe that higher prices indicate higher quality or prestige . |
| D. | Most consumers feel that the price is actually affordable |
| Answer» C. Consumers believe that higher prices indicate higher quality or prestige . | |
| 507. |
___________ are the groups that individuals look to when forming attitudes and opinions. |
| A. | Reference groups . |
| B. | Teenage groups. |
| C. | Religious groups |
| D. | Adult groups |
| Answer» A. Reference groups . | |
| 508. |
For which of the following products would the reference group influence be the strongest? |
| A. | A best-seller novel |
| B. | A pickup truck . |
| C. | A loaf of bread |
| D. | A pair of je |
| Answer» A. A best-seller novel | |
| 509. |
Primary reference groups include ________________. |
| A. | College students |
| B. | Office colleagues |
| C. | Family and close friends . |
| D. | Sports groups |
| Answer» B. Office colleagues | |
| 510. |
Secondary reference groups include ________________. |
| A. | Family and close friends |
| B. | Sports groups |
| C. | Ethnic and religious groups |
| D. | Fraternal organizations and professional associations . |
| Answer» C. Ethnic and religious groups | |
| 511. |
Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. |
| A. | Consumer decision making . |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» D. Export strategies | |
| 512. |
__________ refers to the information a consumer has stored in their memory about a product or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge . |
| C. | Product research |
| D. | Marketing research. |
| Answer» A. Cognitive dissonance | |
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