McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 251. |
Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness? |
| A. | environmental |
| B. | organizational |
| C. | interpersonal . |
| D. | individual |
| Answer» D. individual | |
| 252. |
The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________ |
| A. | Problem recognition. |
| B. | General need description. . |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» B. General need description. . | |
| 253. |
If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________ |
| A. | Problem recognition. |
| B. | General need description. . |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» B. General need description. . | |
| 254. |
________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item. |
| A. | Problem recognition |
| B. | General need description |
| C. | Product specification . |
| D. | Proposal solicitation. |
| Answer» C. Product specification . | |
| 255. |
_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production. |
| A. | Cost analysis |
| B. | Order analysis |
| C. | Product analysis |
| D. | Value analysis . |
| Answer» D. Value analysis . | |
| 256. |
Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process? |
| A. | problem recognition |
| B. | supplier search |
| C. | supplier selection . |
| D. | order-routine specification. |
| Answer» C. supplier selection . | |
| 257. |
Blanket contracts are typically part of which of the following stages in the business buying process? |
| A. | general need description |
| B. | product specification |
| C. | supplier selection |
| D. | order-routine specification . |
| Answer» D. order-routine specification . | |
| 258. |
The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller. |
| A. | performance review . |
| B. | order-routine specification |
| C. | supplier selection |
| D. | general need description |
| Answer» D. general need description | |
| 259. |
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. |
| A. | Market research information |
| B. | Market segmentation variable . |
| C. | Source of understanding competition’s strategy |
| D. | Source to predict future trends |
| Answer» A. Market research information | |
| 260. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity . |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, |
| Answer» B. Advertising, marketing, product, and price | |
| 261. |
The reason that higher prices may not affect consumer buying is _______________. |
| A. | Most consumers prefer brand names which have higher prices |
| B. | 70% of the total population looks for quality services and is willing to pay higher prices |
| C. | Consumers believe that higher prices indicate higher quality or prestige . |
| D. | Most consumers feel that the price is actually affordable |
| Answer» A. Most consumers prefer brand names which have higher prices | |
| 262. |
___________ are the groups that individuals look to when forming attitudes and opinions. |
| A. | Reference groups . |
| B. | Teenage groups |
| C. | Religious groups |
| D. | Adult groups |
| Answer» C. Religious groups | |
| 263. |
For which of the following products would the reference group influence be the strongest? |
| A. | A best-seller novel |
| B. | A pickup truck . |
| C. | A loaf of bread |
| D. | A pair of jeans |
| Answer» A. A best-seller novel | |
| 264. |
Primary reference groups include ________________. |
| A. | College students |
| B. | Office colleagues |
| C. | Family and close friends . |
| D. | Sports groups |
| Answer» B. Office colleagues | |
| 265. |
Secondary reference groups include ________________. |
| A. | Family and close friends |
| B. | Sports groups |
| C. | Ethnic and religious groups |
| D. | Fraternal organizations and professional associations . |
| Answer» C. Ethnic and religious groups | |
| 266. |
Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. |
| A. | Consumer decision making . |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» D. Export strategies | |
| 267. |
__________ refers to the information a consumer has stored in their memory about a product or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge . |
| C. | Product research |
| D. | Marketing research. |
| Answer» A. Cognitive dissonance | |
| 268. |
Which of Maslow's needs reflects individuals' desires for status, superiority, self respect, and prestige? |
| A. | safety |
| B. | self-actualization |
| C. | physiological |
| D. | esteem |
| Answer» D. esteem | |
| 269. |
Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming? |
| A. | safety |
| B. | self-actualization |
| C. | physiological |
| D. | belongingness |
| Answer» B. self-actualization | |
| 270. |
Primary reference groups include ________________ |
| A. | college students |
| B. | office colleague |
| C. | family and close friends |
| D. | sports groups |
| Answer» C. family and close friends | |
| 271. |
_________________ refers to the buying behavior of final consumers. |
| A. | Consumer buyer behavior |
| B. | Target market buying |
| C. | Market segment business |
| D. | Business buying behavior |
| Answer» A. Consumer buyer behavior | |
| 272. |
____________ is individuals and households who buy goods and services for personal consumption. |
| A. | The target market |
| B. | A market segment |
| C. | The consumer market |
| D. | The ethnographic market |
| Answer» C. The consumer market | |
| 273. |
________are based on such things as geographic areas, religions, nationalities, ethnic 3groups, and age. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements |
| Answer» C. Subcultures | |
| 274. |
_____________ has become increasingly important for developing a marketing strategy in ecent years. |
| A. | Change in consumers’ attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market A |
| Answer» D. Age groups, such as the teen market, baby boomers, and the mature market A | |
| 275. |
__________ is the single factor that best indicates social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Fashion |
| Answer» C. Occupation | |
| 276. |
____________ is the definition of reference groups. |
| A. | Groups that an individual looks to when forming attitudes and opinions |
| B. | Groups of people who have been referred to by someone they know |
| C. | Groups of office colleagues |
| D. | Chat groups on the internet |
| Answer» A. Groups that an individual looks to when forming attitudes and opinions | |
| 277. |
___________ are the groups that individuals look to when forming attitudes and opinions. |
| A. | Reference groups |
| B. | Teenage groups |
| C. | Religious groups |
| D. | Adult groups |
| Answer» A. Reference groups | |
| 278. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, and strategy |
| Answer» A. Brand name, quality, newness, and complexity | |
| 279. |
Which of the following is NOT part of group influence? |
| A. | Social Class |
| B. | Social Group |
| C. | Reference Group |
| D. | Personality |
| Answer» D. Personality | |
| 280. |
________________ is one of the most basic influences on an individual’s needs, wants, and behavior. |
| A. | Brand |
| B. | Culture |
| C. | Product |
| D. | Price |
| Answer» B. Culture | |
| 281. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements |
| Answer» C. Subcultures | |
| 282. |
The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase |
| A. | Perceived performance |
| B. | Brand personality |
| C. | Consumer Market |
| D. | Recognition |
| Answer» A. Perceived performance | |
| 283. |
According to research , there are four factors that influence consumer buyer behaviour |
| A. | Psychological, personal, social, CRM systems |
| B. | Cultural, organizational, personal,psychological |
| C. | Cultural, social, personal, psychological |
| D. | None of the above |
| Answer» C. Cultural, social, personal, psychological | |
| 284. |
The consumers five steps of adopting a new product refer to which of the following? |
| A. | Awareness, interest, evaluation,trail, adoption |
| B. | Awareness, promotion, evaluation, trail, adoption |
| C. | Adoption, interest, evaluation, trial, promotion |
| D. | Awareness, interest, cash cows, trial, adoption |
| Answer» A. Awareness, interest, evaluation,trail, adoption | |
| 285. |
Mobile technology affects consumer behaviour in which of the following ways? |
| A. | It facilities the use of location based services |
| B. | It stops consumers comparing prices in store |
| C. | It makes consumer decisions very ccomplicated |
| D. | It slows down consumer decision making |
| Answer» A. It facilities the use of location based services | |
| 286. |
The price of the products and services often influence whether _____________ and, if so, which competitive offering is selected |
| A. | Consumers will purchase them at all |
| B. | Consumers see a need to buy |
| C. | Consumers will decide to buy immediately |
| D. | People would recommend the product |
| Answer» A. Consumers will purchase them at all | |
| 287. |
It is important for marketers to devise communications that offer __________ and are placed in media that consumers in the target market are likely to use |
| A. | Consistent message about their products |
| B. | Better pricing |
| C. | Product information to the customers |
| D. | A new marketing strategy |
| Answer» A. Consistent message about their products | |
| 288. |
When consumers are seeking low involvement products, they are unlikely to engage in extensive search, so _______________ is important |
| A. | Order processing |
| B. | Order Booking |
| C. | Ready availability |
| D. | Information about warranty |
| Answer» C. Ready availability | |
| 289. |
Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being |
| A. | The cost and availability of the product |
| B. | The attitude of others and the cost of the product |
| C. | The availability of the product and unexpected situational factors |
| D. | The attitude of others and unexpected situational factors |
| Answer» B. The attitude of others and the cost of the product | |
| 290. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
| A. | need recognition |
| B. | Information search |
| C. | evaluation of alternatives |
| D. | Post purchase conflict |
| Answer» D. Post purchase conflict | |
| 291. |
Injurious consumption occurs when |
| A. | A product is introduced that does not meet consumer needs |
| B. | Individual makes consumption decisions that have a negative impact on their long run well being. |
| C. | A firm advertises benefits that the product cannot deliver |
| D. | Consumers purchase product for symbolic rather than functional reasons |
| Answer» B. Individual makes consumption decisions that have a negative impact on their long run well being. | |
| 292. |
When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________ |
| A. | Sample |
| B. | Repeat |
| C. | Long term |
| D. | All of the above |
| Answer» D. All of the above | |
| 293. |
Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers |
| A. | Brand |
| B. | Destination |
| C. | Basic |
| D. | Enthusiast |
| Answer» B. Destination | |
| 294. |
Understanding consumer buying behaviour is not easy. The answers are often locked deep within the consumers head |
| A. | How much money is the consumer willing to spend? |
| B. | How much does the consumer need the product being offered for sale? |
| C. | How much does a discount or a coupon affect the purchase rate? |
| D. | How do consumers respond to various marketing efforts the company might use? |
| Answer» D. How do consumers respond to various marketing efforts the company might use? | |
| 295. |
Purchase situation which occurs infrequently, and which requires some research , is called |
| A. | Limited problem solving |
| B. | Infrequent purchase intention |
| C. | Routine problem solving |
| D. | None of these |
| Answer» A. Limited problem solving | |
| 296. |
Is never, simple, yet understanding it is the essential task of marketing management |
| A. | Understanding the difference between primary and secondary data |
| B. | consumer buying behaviour |
| C. | Brand personality |
| D. | Early Adoption |
| Answer» B. consumer buying behaviour | |
| 297. |
Understanding of consumer needs and the develops a marketing mix to satisfy these needs |
| A. | The price influences |
| B. | The strategic plan |
| C. | The product influences |
| D. | The marketing concept |
| Answer» D. The marketing concept | |
| 298. |
_______ ___ describers changes in individuals behaviour rising from understanding |
| A. | Motivation |
| B. | Indication |
| C. | Stimulus objects |
| D. | Knowledge |
| Answer» D. Knowledge | |
| 299. |
Basic needs such as hunger and thirst are called |
| A. | Physiological needs |
| B. | Social needs |
| C. | Psychological needs |
| D. | Safety needs |
| Answer» A. Physiological needs | |
| 300. |
In terms of behaviour; culture, social class and reference group influences have been related to purchase and _________________ |
| A. | Economic situation |
| B. | Situational influences |
| C. | Consumption decisions |
| D. | Physiological influences |
| Answer» C. Consumption decisions | |
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